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Creating articles that will bring the most traffic to a website:
1. Choose an The article topic that has should have a very broad audience. For example, an article about the Apostle Paul is going to going to have more broad appeal than an article about a local pastor (No disrespect intended for the fine inviduals who serve as local pastors).
2. Do not rely on the press or blogs to generate traffic for your an article. If it happens that is great but consider that icing on the cake. Often the blogs find out about an article because it has a fairly high profile via the search engines. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic.
3. The primarly goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time your readers spend in your article. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in your article. Readers will often blow off your article and not read the rest of your article when they read such a claim or claims plus people will often not be as likely to link to such articles. Also, nothing will infuriate the opponents of an article than an article not making unreasonable claims. 4. Make reasonable concessions regarding a position (while providing reasonable rebuttals of objections if possible ) and if you are writing about a person or movement point out the foibles of people as it is better they find out about these from the article you are writing or helping to write than other websites. Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the foibles of its main inviduals and so should the article you are writing or helping to write. 3. Set a goal that you are going to reach the top 3 Google results because these the top 3 Google rankings get the most web traffic. At the very least you want to be in the top 5 results. I wish at this time that we could build an article on Jesus Christ that would reach the top 3 Google results, however, sometimes people pay to be in the top Google results and I think this is what is happening in the Jesus Christ search inquiry. Anyways the competition is super fierce to get in the top results for the search term Jesus and at this time I don't think we have enough general web traffic to our website to make this feasible at this time. However, other than the Jesus Christ Google search query I think it is most doable for most other searches.
4. Once you pick your topic find out what words or phrases people type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal
7. Create sub articles which the main article links to and have these articles be Google keywords. Also, have these sub articles link to the main article which you are focused on making a Google top contender. The sub Google key word articles often are very popular and create traffic for your main article. Also, the main article creates traffic for your sub keyword articles. This creates a "vicious circle effect". You might have to be a little patient as the Google web crawlers will likely find your main Google keyword article before it finds your sub Google keyword(s) articles.
8. When creating sub Google keyword articles it is vitally important that these articles are not 17% or more similar to your main Google keywords articles or 17% or more similar to other article on your website. Google heavlily heavily penalizes articles that are too similar and this is called a search engine "duplicate content penalty" (see: http://www.searchenginejournal.com/duplicate-content-penalty-how-to-lose-google-ranking-fast/1886/ ). Here is how to check: Duplicate content: http://www.webconfs.com/duplicate-content-filter-article-1.php
9. It is perfectly acceptable to use information in other articles and to quote them. However, do not make your main Google keyword article or your sub Google keyword articles 17% or more similar to your sources (see step #8 above).
