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http://www.marketinghub.info/long-tail-versus-short-tail-keywords/
Here is a popular tool to find the long-tail keywords and popular keywords: http://www.wordtracker.com/
Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches I am willing to do a quick analysis of your website in conjunction with a very small consulting package or a larger one if you wish.
