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Here is a popular tool to find the long-tail keywords and popular keywordsand it offers a free month of use for the first month and then you pay if you want to keep using it: http://www.wordtracker.com/
Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches, I am willing to do a quick analysis of your website so you can follow the appropriate tactic in terms of pursuing popular keywords or pursuing long-tail keywords. My quick analysis can be part a very small consulting package or a larger one if you wish.
