==Viral Buzz and Viral Marketing Links== FreePlease note: http://www.copyblogger.com/how-to-get-huge-viral-buzz-for-your-start-up/ http://buzzmarketingfortech.blogspot.com/2007/04/how-to-mine-blogosphere-podcast-with.html http://buzzmarketingfortech.blogspot.com/2007/05/5-rules-of-social-media-optimization.html http://goviral.com/viralradar.php http://www.wilsonweb.com/wmt5/viral-principles.htm http://www.baekdal.com/articles/Branding/viral-marketing-tricks/ http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_viral http://www.webinknow.com/2008/01/the-new-rules-o.html http://marketing.about.com/od/viralmarketing/Viral_Marketing.htm http://www.tamingthebeast.net/articles/viralmarketing.htm -------------------------------------------------------------------Cost: http://www.seomoz.org/articles ==Link Baiting==http://www.searchenginejournal.com/link-baiting-effective-link-building/2797/ http://www.problogger.net/archives/2006/09/19/an-introduction-to-linkbaiting/ http://www.jimwestergren.com/link-bait/ http://performancing.com/promotion/links/the-art-of-linkbaiting http://searchenginewatch.com/showPage.html?page=3623287 http://www.lunametrics.com/emarketing/search-engine-optimization/what-is-link-bait.php http://www.bruceclay.com/blog/archives/2007/12/link_baiting_96.html http://www.seroundtable.com/archives/004349.html http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates ==Link Building vs. Link Baiting==Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on 3 out of 4 websites you might have the word "canary" when link building but The material on getting other websites you have the words "canary article" or "excellent canary article". If you are just starting out I would have 2 out of 3 be the key words and the others be close sites to the keywords. Of course, if you use a combination of link baiting and link building this is less of an issue. Here are some articles on the issue of linking building versus link baiting: http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/ http://www.jimboykin.com/expert-link-building-can-be-fun/ When link building you want to have the websites link to you from webpages at the site that is linking to you that have the highest Google PageRank if they are gracious enough to do so or it makes sense for them to do so to help offer quality and relevant material on a particular webpage of their website (see: http://en.wikipedia.org/wiki/PageRank ). Too see what the Google PageRank for a website is you can install the Google Toolbar to your computer (seehas been moved here: http[[User:Theologian//www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ). ==Link Popularity Check==http://www.marketleap.com/publinkpop/ ==New Keyword Tool==http://www.keyworddiscovery.com/vmresource]]