User:Theologian/sandbox2

Average Non-Technical People Creating Websites

I created this resource to help Christian website owners gain more internet traffic so they could more effectively reach greater number of people in regards to refuting false worldviews and so they could reach more people with information on why Christianity is true. However, I quickly came to realize via some non-technical Christian friends of mine that there were people who don't know how to create websites that were interested in using the internet to spread Christianity and other information, but felt that creating a website would be too difficult for them to learn within a reasonable amount of time or too difficult for them to learn period.

However, with that being said there is a company that offers a package designed for the non-technical person which has enabled people to create excellent websites. Several colleges are using the package that they offer. If you want to market their package, the companies affiliate marketing package is located HERE. If you do not want to market their package and merely wish to buy it you can purchase it HERE.

If you already have a website and know how to create successful websites as far as how to build them using various software tools (Dreamwweaver, HTML, etc. ) then the above resource will not provide you as much value or may not be for you. However, for the newbie I think it is a good package.

Creating articles that will bring the most traffic to a website

Please note: Please only let people who believe in biblical Christianity know about this resource. I don't want this resource to be used to help spread false ideologies and religions.

There is a saying among the people in the business of getting web traffic to a website that content is king. This is certainly true and more will be discussed about creating quality content shortly.

If you have a VERY weak website in terms of ranking high at the the search engines for various searches (commonly called search engine optimization (SEO) then your best tactic to use is the tactic of getting more websites to link to you. If you have a weak website in terms of web traffic, your best strategy in in regards to building web traffic in most cases is to use a long-tail keyword strategy. The reason why the long-tail keyword strategy is best for a weaker website is that a weaker website has a harder time competing for popular searches. Since a large amount of web web traffic for a search goes to the top 5 to top 7 ranking websites for a search it is therefore better to be a big fish in small less popular search then be a sardine (low ranking site) for a popular search. Only 3% of people ever look beyond the first 30 results of a search engine query.

Here are some articles on the long-tail keyword strategy :

http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php

http://www.doshdosh.com/how-to-target-long-tail-keywords-increase-search-traffic/

http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords/

http://www.marketinghub.info/long-tail-versus-short-tail-keywords/

Here is a general article on keywords: http://www.softnik.com/download/kwprimer.pdf

Here are two popular software tools (both have a free trial membership) to find the long-tail keywords and popular keywords but there are FREE options of this software given below (which are not as full featured as their paid counterparts):

1. Wordtracker has a free trial membership: Free Trial membership of Wordtracker

2. Keyword Discovery

Keywords are a VERY important concept in terms of bringing web traffic to a website and the well known SEO expert Aaron Wall wrote a book on this subject that you can obtain HERE.

Other Important Suggestions

Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches, I am willing to do a quick analysis of your website so you can follow the appropriate tactic in terms of pursuing popular keywords or pursuing long-tail keywords. My quick analysis can be part a very small consulting package or a larger one if you wish.

Now if you know you have a sufficiently strong website then here are some tips on ranking high for a popular search terms:

1. The article should have a very broad audience. For example, an article about the Apostle Paul is going to going to have more broad appeal than an article about a local pastor (No disrespect intended for the fine individuals who serve as local pastors). One of the keys to getting your article to the top of the search engines is the amount of GLOBAL links to your articles. Now given that a very large percentage of English speaking internet users are Americans it is suicide to be anti-American in your article. At the same time, you want English speakers from England, Ireland, Australia, New Zealand, and India, and other countries to link to your articles. A way to optimize global links to your articles is to have the weight of your articles mention American events and American experts the most but also cite experts from England, New Zealand, Australia, and even non-English speaking countries where translations are available. In addition, mention other notable events/trends/statistics etc in other continents nations as well - particularly English speaking countries as these will be your main audience. There are a lot of Americans who do want to know about the rest of the world although there is certainly Americans who do not really care unfortunately. I generally stick to talking about the Western World in my articles as I think this will gain the most English speaking readers. However, recently I found some good information on Google South Africa that applied to the Western world and to South Africa.

So how do you easily do research in regards to other english speaking countries? Well I am not a librarian but I can tell you that I have easily found some absolutely great information by using Google Canada, Google UK, Google Ireland, Google Australia, Google New Zealand. It has been my experience that if you create a high ranking article at Google USA that it has the greatest effect on the other English speaking Google rankings. I believe this is due to Google USA having the greatest amount of users compared to the other English speaking Google search sites. Also, I have found that if you cite highly ranked articles in Google UK and Google Canada it is certainly not going to hurt your article search engine rankings in Google USA and will likely help! If you are at a English speaking Google website, you need to click the option below the Google search box where you see only pages from that country in question. I believe that using other English speaking countries Google search websites was a key tactic I used to find a piece of information in regards to making on of my most popular conservative articles on the internet as popular as it was (ranked #2 by Google out of 103,500,000 million articles). I am an American and I found a key piece of information for my popular article at Google New Zealand.

If you reside in America, let me give you some resources Here are some recommended Google websites to do searches at:

Google UK: http://www.google.co.uk/ (click the option pages from the UK)

Google Canada: http://www.google.ca/ (click the option pages from Canada)

Google Ireland: http://www.google.ie/

Google Australia: http://www.google.com.au/

Google New Zealand: http://www.google.co.nz/

Google India: http://www.google.co.in/

Google South Africa: http://www.google.co.za/

The most important factor in getting your article to be top ranked by the search engines is by having high quality relevant content. By searching other English speaking countries articles you increase your chances of gaining a top search engine ranked article through superior research in terms of your articles content.

2. Again, the primary goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time readers spend in an article and this partly determines your google ranking. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in the article. Readers will often blow off such an article and not read the rest of the article when they read such a claim or claims. This will reduce the amount of time they spend in your article and your Google rank will needlessly suffer. Plus people will often not be as likely to link to such articles which will greatly hurt your search engine rankings. Also, nothing will infuriate the opponents of an article more than an article than does not make unreasonable claims. This will create internet buzz/publicity for your article. Also cite your sources and do so via footnotes rather than bibliographies which are much less user friendly. Please keep in mind that Google ranks the links that you link to in an article. Obviously it is better to cite an authoratative website than Joe's blog.

3. Have a strong opening that makes a reader curious to know more and put the most relevant and interesting information at the top of the article and try to make a orderly progression to the article. Remember Google clocks the amount of time people spend in an article in regards to how it ranks an article.

4. Handle some of the more important objections to a position (for example, pro-life) when it is reasonable to do so. Avoid petty objections. Also, make reasonable concessions regarding a position (and again, while providing reasonable rebuttals of objections if possible ) and when writing about a person or movement point out the foibles of people when it is appropriate to do so as it is better they find out about these from the article than from other websites (obviously you do not want to major on the minors and talk about a parking ticket the person received). Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the notable foibles of its main individuals and so should the article you are writing or helping to write.

5. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic. (see: http://marketshare.hitslink.com/report.aspx?qprid=4 ). If it is realistic given a cost/benefit analysis, set a goal that you or your team are going to reach the top 3 Google results for a web search because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 4-7 results. I think an appropriate nickname for the Apostle Paul is the nickname "all out Paul" due to his zeal. You want to have Apostle Paul like fire in your belly when you shoot for top Google rankings.

6. Once you or your team pick an article topic find out what words or phrases people often or fairly often type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal

7. Ideally the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. The amount of times the article uses the Google keywords in a article is referred to as keyword frequency and it is easily implemented and easily measured (using a website). Here are some articles regarding the key word frequency how it effects webpage rankings with the search engines:

http://www.firstpagefitness.com/blog/2006/07/14/keyword-denstity-versus-keyword-frequency/

http://www.searchengineguide.com/beal/2003/0205_ab1.html

http://www.bytestart.co.uk/content/promotion/7_6/keyword-density-why-keywo.shtml

Here is the keyword frequency checker: http://www.seochat.com/seo-tools/keyword-density/

8. Use the list of Google keywords associated with the title of the article in your article in a reasonable way (see: https://adwords.google.com/select/KeywordToolExternal) as this is very important. Do not "stuff' these words into the article but use the most natural keywords and do it in a reasonable way. An example of Google keyword stuffing would be having an article on "Communism" and having the following "sentence": Karl Marx socialist party marxism Soviet Union Karl Marx. The previous "sentence" was made up entirely of Google keywords and Google will heavily penalize for such gimics.

9. Create sub articles which the main article links to and have these articles be Google keywords although certainly not all of the sub articles have to be google keywords (for example, you might cite an expert and have a short article on this expert). Having relevant, quality, and interesting content is key and don't be afraid to create sections in your article or sub articles attached to your main article that are not Google keyword related. The Google keywords merely tell you what the public is aware of and has a demand in knowing more about. If you or your team uncover relevant and interesting information that the public doesn't know about this will drive traffic to your article so again don't be afraid to create non-Google keyword material in your article or non Google keyword subarticles that are linked to your main article.

In regards to the Google keyword sub articles, link these articles to the main article which you or your team are focused on making a Google top contender. The sub Google keyword(s) articles often are very popular and create traffic for your main article. Also, the main article creates traffic for your sub Google keyword articles. This creates a "vicious circle effect" in terms of creating webtraffic to the articles. You or your team might have to be a little patient as the Google web crawlers will likely find the main Google keyword article before it finds your sub Google keyword(s) articles. Please keep the use of Google keywords reasonable and natural in the article. The programmers of Google are not of low intelligence and I would think an article that uses every single Google keyword might be suspicious plus it would be very timne consuming to create quality articles for a myriad of google keywords. Also, this is would be likely gimicy and you might not be really focusing on creating relevant and quality information. Again relevancy and quality are of prime importance and should not be subordinated to the over use of Google keywords that may not be relevant to your article. You or your team can also look at the Google keywords for these sub keyword articles so these rank highly (again see: https://adwords.google.com/select/KeywordToolExternal ). When appropriate also look up the google keywords for these sub Google keyword articles. For example, if you are writing an article on Communism you would create an article with the google keywords "Karl Marx" and look up the Google keywords for Karl Marx (again see: https://adwords.google.com/select/KeywordToolExternal ).

10. When you are creating Google keyword articles the Google keywords associated with a topic that are often but not always found here https://adwords.google.com/select/KeywordToolExternal is not all the Google keywords associated with a topic. So say for example, if you go to https://adwords.google.com/select/KeywordToolExternal you type in "widgets" you may NOT see that "widgets and wodgets" is a keyword phrase but if you type in "widgets and wodgets" you may see that "widgets and wodgets" is in fact a Google keyword phrase. If you download the program SEO FireFox which is located here it does offer a nice keyword tool that will be located directly below the Google search box when you do searches.

11. Don't create a Google Keyword sub article until its ready. It is better to wait until you do further research and write a good Google sub keyword article rather than disappoint your readers with something of low quality. The same applies to your non-keyword articles but don't be afraid to create short bios of various people you cite. Keep the reputation of your article strong.

12. When creating sub Google keyword articles it is vitally important that these articles are not 17% or more similar to your main Google keywords articles or 17% or more similar to other articles on your website. Google heavily filters out/penalizes articles that are too similar (see: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html and http://www.searchenginejournal.com/duplicate-content-penalty-how-to-lose-google-ranking-fast/1886/ ). This is a very important point and should not be neglected.

Here is a website to check how similar the articles created are to other webpages so you avoid the duplicate content penalty: http://www.webconfs.com/duplicate-content-filter-article-1.php

13. It is perfectly acceptable to use information in other articles and to quote them. However, do not make the main Google keyword article or the sub Google keyword articles 17% or more similar to the sources used (see step #8 above). Again this is a very important issue.

14. In relation to conservative articles or articles on conservative websites, do not rely on the press or blogs or internet forums to generate traffic for an article unless you plan on posting on some of the big blogs or forums. If a topical area has very prominent blogs or forums and you post on them it can provide a boost for your articles and create internet buzz. If the article is an issue article post on both liberal and conservative blogs. However, this step should only be used to kick start an already good article as may only create a short term effect. Kick starting an article can be important because once the targeted audiences are initially reached word of mouth can sustain an article. Also, given that the majority of the press is liberal it is wishful thinking to believe the liberal press will be of much help for conservative articles or articles at a conservative website. If it happens that is great but consider that icing on the cake. Often the blogs find out about an article because it has a fairly high profile via the search engines which are generating traffic for the article.

15. One excellent key to getting a top ranked search engine article is to have unique information in your article. As mentioned earlier by searching Google New Zealand I was able to find some key information in relation to a conservative article that was not widely known in English speaking countries although it was a top ranked article in New Zealand for the topic. In addition, by doing other research using both internet and print sources I was able to create unique content in the Conservapedia homosexuality article which is a top ranked article on the internet for the topic homosexuality. If you create some unique material in your article people will be more likely to cite your article with a link.

16. Incorporate pictures in the article as this gives the article a professional appearance

Here are some sources for finding pictures:

http://www.pdphoto.org

http://images.google.com/imghp?tab=wi

http://www.usa.gov/

http://www.yahoo.com/ (look at the top center of the page )

http://digital.nypl.org/mmpco/index.cfm

http://karenswhimsy.com/public-domain-images/

NASA and USGS photos

http://teachpol.tcnj.edu/amer_pol_hist/_use.htm

When I created some of the most popular articles on the internet for various hot button social issues I knew absolutely nothing about search engine optimization (SEO) for images/pictures on a website. So please do not worry if you do not understand the pieces of advice in the articles below on search engine optimization and images on your webpages as some of the advice is somewhat technical. However, since SEO is a largely a game of inches gained rather than knockout blows here are some articles on SEO and images:

http://searchenginewatch.com/showPage.html?page=3626884

http://www.marketposition.com/blog/archives/2006/12/seo_for_images.html

http://www.ducttapemarketing.com/blog/2008/03/30/using-images-in-seo/

http://www.naturalsearchblog.com/archives/2006/03/22/need-more-traffic-try-image-search-optimization/

http://www.phoenixrealm.com/image-rank-factors/

http://www.problogger.net/archives/2005/03/12/formatting-images-for-seo/

http://www.blogohblog.com/tips-to-speed-up-your-blog/

http://www.theukwebdesigncompany.com/articles/image-file-size.php

http://www.searchengineoptimizationjournal.com/category/photo-optimization/

http://seofuture.blogspot.com/2007/03/optimize-image-for-search-engine.html

17. Put links to your articles on webpages on the website that the article resides on when it makes sense to do so. Your key articles should be accessible within 3 clicks on your main page.

18. Have a proofreader or proofreaders look over your article. I have been told there is a woman who will do this for free for conservative websites and I am going to try to contact her.

19. Call or email other websites that are related to the website article and have them link to the main article and/or sub articles associated with the article. Often this can make a big difference although I would not rely on it. Wait until your article is of good quality before you do this.

20. Here is an email I received from a internet search engine expert regarding the above 17 steps: Your blueprint looks good. I would add that it is important for Google to view your site as authoritative and as a hub – that is done by externals links with keyword phrase you are targeting as anchor text. For instance if you are writing an article on “Darwin’s theory of evolution” – have links to high-authority websites – like http://www.darwins-theory-of-evolution.com with the anchor text being something like “Darwin’s Theory of Evolution” or “Charles Darwin’s Theory of Evolution” or “Theory of Evolution.” It is important to occasionally vary the anchor text to external articles or you will receive an over-optimization penalty.

21. Periodically look at the talk pages for the article and incorporate reasonable suggestions. Also, if you post links to your articles in internet forums or blogs you can get useful feedback.

Here is an interesting article for those who are interested in creating an article which gets a lot of internet traffic: http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed http://proof.sitesell.com/victory4.html

A word of warning

If any of the websites I cited recommend using a submission service or submission software to submit your website to the search engines don't do it. Doing this could get your website banned by search engines. I believe that submitting your websites to various search engines is a complete waste of time. Please read: http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/submit-search-engines.shtml

Getting Links to your website

A very important part of getting your website to rank higher for the search engines is getting more website to link to you. About 65% of getting your webpage to rank high for Google is determined by the amount and types of links that link to you. The other 35% is determined by on-page factors (keyword frequency/density, etc. etc. ).

Please read this resource: http://www.wikichristian.org/index.php/User:Theologian/vmresource

Free SEO Videos by SEO expert Aaron Wall

Here are some free videos by SEO expert Aaron Wall:

Free Videos by SEO expert Aaron Wall

Popular SEO Blog by SEO Expert Aaron Wall

Here is a popular SEO blog by SEO expert Aaron Wall that is reported to get over a million views a month:

Aaron Wall's SEO blog

YouTube Videos On SEO and Website Marketing Tips

How to Start an Internet Business - Video 1 of 10 (watch all 10 vieeos as I think it is well done) http://www.youtube.com/watch?v=PEU_Nw_3Qms

12 Search Engine Marketing Campaign Mistakes To Avoid http://www.youtube.com/watch?v=PUpcecRIiAU&feature=related

SEO - Title Tags, Anchor Text, Duplicate Title Tag Problems, Total Amount of Link Authority, Strength of Domain http://www.youtube.com/watch?v=nmwCcD-J9eY

SEOmoz Whiteboard Friday - Everybody Wants to Rule The SERPs http://www.youtube.com/watch?v=gdhtU-n-le4

Whiteboard Friday - Chasing Your Tail http://www.youtube.com/watch?v=cclbcUJ7HUc

A Guide to Link Bait http://www.youtube.com/watch?v=wyt7hIqQa8I

How to Use Social Bookmarking: Building Traffic & Your List http://www.youtube.com/watch?v=CGbMx0JTWFc&feature=related

Whiteboard Friday - Wiki-Wiki-Wiki WHACK! http://www.youtube.com/watch?v=FSi60Zj6JXU&feature=related

Endrunning the search engines http://www.youtube.com/watch?v=BSEjKBprrHs&feature=related

Whiteboard Friday - Why Your Viral Content Isn't Working http://www.youtube.com/watch?v=RrFXyFhspNY&feature=related

Whiteboard Friday - The Juice is Loose http://www.youtube.com/watch?v=RZ_XlhdzPVU&feature=related

Whiteboard Friday - Every Blog Has Its Way http://www.youtube.com/watch?v=fWLZX3LZHuM

Tips on Getting More Web Traffic to a Blog

Here are some use tips on how to get more web traffic to a blog:

http://www.wikichristian.org/index.php/User:Theologian/bloginfo

Free SEO Software - Keyword Research Tools

• SE0 Firefox has an excellent Keyword Tracker (Once you install SEO Firefox look at the KW Research Link below your search engines search box
• Submit Express Keyword tracker
• Free Keyword tool by Wordtracker
• Keyword Discovery Tool
• SelfSEO Keyword Suggestion Tool

Pulling Web Traffic from the websites of your key competitors

There is a product called SEO Digger which is free to use although you will get faster results you upgrade to their premium membership. If you want to find out what keywords/search phrases a competitors website ranks high for at Google and compete with them on those keywords you can use a program called SEO Digger. You can see how popular those keywords or search phrases are and then decide if you want to compete with them.

Here is a free seminar on SEO Digger: http://www.kewego.com/video/iLyROoafYwLT.html

Here is the SEO Digger website: http://seodigger.com/

Here is one of the alternatives to SEO Digger: http://spyfu.com/

SEO Training Classes

Aaron Wall offers online training classes for SEO and internet marketing and his material has been endorsed by the prestigious Wharton School of the University of Pennsylvania which is one of the top business schools in the United States. In addition, Aaron Wall has appeared in the major media like the Wall Street Journal, Business Week, Forbes, CNN, CNBC, etc.

You can sign up here for his classes: Aaron Wall's SEO Training Courses

Aaron Wall offers excellent resources. I LOVE his SEO FireFox software program which is offered for free HERE !!! A small word of caution though. Although I have not personally participated in the SEO forum at Aaron Wall's website I suspect that some of the people there may be knowledgeable. However, do not take as gospel truth everything you read by the forum participants because unfortunately there is a great plentitude of people in the SEO community who do NOT know what they are doing. While the signal to noise ratio (good advice to bad advice) is much likely better than at most forums at Aaron Wall's website, I would not put a lot of stock in what you read at SEO forums on the internet. I am writing this word of caution because the gentleman who has provided me with SEO training has told me to not put any stock in what you read at SEO forums on the internet as most participants don't know really what they are doing in terms of their SEO knowledge. In other words, they have not truly rigorously tested their advice to see if it is sound.

Other Free SEO Software Tools

• SE0 Firefox (please watch the short video and please get this)
• SEO Quake (please get this)

• SEO Spyglass (they offer a free limited function version of this for pay software package and I would recommend looking over the free version at the very least. I used the free version of this software package to help get me to the top of a extremely competitive search term. It is definitely one of my favorite SEO software packages. The paid version is only $87 and well worth the investment as it does so much more than the free version.

• WEBCEO (please do not use the search engine submission feature of WEB SEO )

Other free SEO software solutions:

• Free Search Engine Optimization Tools
• SeoMoz.org Seo Tools
• Link Vendor Free SEO Tools
• 136 SEO Tools (some worked for me and others did not)
• Free Internet Marketing and Search Engine Optimization Tools
• TOP 15 SEO Tools
• Ultimate Collection of Free SEO Tools
• BeanStalk Free SEO Tools Link Suggestion tools looks poor but others tools look good
• MSN Rank Checker

Excellent Non-Free SEO Software

• SEO SpyGlass

Since the SEO Spyglass in an excellent product you might want to check out these packages as well by the same company:

• Link Assistant

• Rank Tracker

• WebSite Auditor

Possible Very Excellent Shawn Pringle Web Video Product that Appears to Be Endorsed by a Church

• Easy Web Video This product appears to make putting videos on your website much easier. It appears to be endorsed by a Church in Minnesota that has a website

Important Request

Please only let people who believe in biblical Christianity know about this resource. I don't want this resource to be used to help spread false ideologies and religions.