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In 2008, Anik Singal is a finalist for Business Week's entrepreneur of the year. Anik runs an excellent and inexpensive affiliate marketing training class called Affiliate Classroom. Although there is certainly people earning excellent incomes in affiliate marketing and Anik has an excellent school make sure you read the income disclaimer button material at the bottom of the page :) : [http://www.amclassroom.com/cmd.php?af=858155 Affiliate Classroom]. In all seriousness, Anik was nominated to be the entrepreneur for 2008 and you can read about him [http://images.businessweek.com/ss/08/09/0908_2008_entrepreneurs/5.htm Here]
Companies can have an outside affiliate management company program run the program or you they can install affiliate marketing software for their websites. '''Affiliate Marketing Software'''
The following affiliate marketing software was recommended to me should you wish to run your own program: http://www.idevdirect.com/idevaffiliate.php