Changes

Generally speaking I try to target my articles for Google America and because Google America has so many English speakers it tends to have an effect on the other Google website countries I have found. I have found for example that a highly ranked article say in New Zealand with an New Zealand URL which was a very good article did not rank well in the USA Google. Generally speaking, while I may once in a while see some UK URL based articles, generally speaking UK URL based articles tend to not rank as well in the USA. In other words, USA URL based articles tend to have a greater influence in the world. I have found that USA and UK URLs tend to have the most effect on other English speaking Googles. Perhaps, an implication of this is that English speaking ministries both in and out of the USA should use USA URL's so they have more worldwide effect but I have not done enough research on this to make an definite recommendations (of course, a downside of such a strategy is that if freedom is restricted in the USA then English speaking Christendom would have all its eggs in the USA internet basket which could prove to be unwise). I do have a theory though that I want to share. My theory is that when your article ranks well at Google USA but say it does not rank well at Google UK the best course of action is to do two things. Get your article to rank higher at Google USA and also get more UK URL websites to link to your article. Of course, the same would apply for other English countries but given that the UK has the second largest audience of English speakers I am more concerned about the UK than other countries. I also theorize that if you can get your Google UK ranking to be higher that this will help you rank higher at Google USA and also Google Canada, Google Australia, Google Ireland, Google New Zealand, etc.

2. Again, the primary goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time readers spend in an article and this partly determines your google ranking. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in the article. Readers will often blow off such an article and not read the rest of the article when they read such a claim or claims. This will reduce the amount of time they spend in your article and your Google rank will needlessly suffer. Plus people will often not be as likely to link to such articles which will greatly hurt your search engine rankings. Also, nothing will infuriate the opponents of an article more than an article than does not make unreasonable claims. This will create internet buzz/publicity for your article. Also cite your sources and do so via footnotes rather than bibliographies which are much less user friendly. Please keep in mind that Google ranks the links that you link to in an article. Obviously it is better to cite an authoratative website than Joe's blog.