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Unfortunately, although I give many on-page factors that search engines use to rank web pages, teaching people on page optimization is beyond the scope of this resource as their is a lot to learn. If you need professional help my name is Ken and I work with a SEO veteran with a lot of experience to do SEO work and you can reach me at kendemyerATgmailDOT.com

The search engines want your customers to have an enjoyable experience on the web and want your website to load sufficiently fast and reliably and will penalize your rankings if you have a slow and unreliable loading of your website webpages. Here is an article on that subject: http://www.seroundtable.com/archives/016901.html The article says a superfast loading webpage probably doesn't increase your search engine rankings, but a slow one can. I am not sure if that is true. There are a lot of people who still have dialup and they may well prefer superfast loading pages. I can tell you that I have DSL and I very much prefer very fast loading pages. :) Now it makes sense if you make your visitors experience more pleasurable they are going to be more likely to revisit your website.