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I realize that "knowing thy stuff" might sound like too much work for some people and therefore not worth doing well. In other words, when it comes to "knowing thy stuff" the enemy of excellent website might be merely good website. However, it has been my experience that creating excellent material in terms of accuracy is worth the trouble as often times people quickly dismiss material that contains some errant material. In other words, your website's reputation can sometimes be only as strong as its weakest link. Wise King Solomon said, "Dead flies make a perfumer's oil stink, so a little foolishness is weightier than wisdom and honor." - Ecclesiastes 10:1 (NASB version). Although I am not a big fan of Ann Landers, I do think she Thomas Edison made an important point that can be applied to creating excellent and accurate information on a website: "Opportunities are usuallydisguised as hard work, so most Most people don't recognize themopportunity when it comes, because it's usually dressed in overalls and looks a lot like work."