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http://www.marketleap.com/help/seo101/linkpopularity.htm
==Internet Publicity, Viral Buzz , and Viral Marketing Resources=====Viral Marketing===
The website http://www.marketingterms.com/ states the following regarding viral marketing:
http://www.tamingthebeast.net/articles/viralmarketing.htm
===Internet Publicity===
Eric Ward is a highly paid internet consultant who specializes in link building. Mr. Ward definitely does use internet publicity to get his clients to rank higher at the search engines as can be seen here: http://www.ericward.com/content-publicity-plan.html
According, I do highly recommend buying this book which I recently purchased and I am very impressed with (I am guessing it is currently the best book on the subject and he does mention Eric Ward's name in the acknowledgements page of his book):
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0471105805&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns] '''BUY THIS BOOK - IT IS AWESOME''' (It does awesome advice on gaining internet publicity, but its advice that SEO is not worth the investment is rather dated and extremely poor advice. At the same time, internet publicity can gain a lot of inbound links and I highly recommend getting internet publicity)
===Internet Press Releases===
My friend who is an SEO consultant definitely uses internet press releases. Currently on the internet, there are both paid and unpaid internet press release websites (I am guessing the free press release websites are advertisement supported).
Here is a good article on internet press releases:
*[http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/ 10 Ways to Make Press Releases More SEO Friendly]
===Books on how to Reach People through Viral Marketing, Blogs, Press Releases, etc===