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==Social Media Optimization==
Social media optimization (SMO) is a method of generating web traffic and publicity through social media and online communities. SMO involves such things as getting specific bloggers, the blogging community as whole, and topical bloggers to blog about you. SMO also uses such things as video sharing, photo sharing websites, social bookmarking websites, RSS feeds, social news buttons, etc.
SMO can play a part for a specific SEO campaigns or the overall SEO strategy for a website. The relationship between SMO and SEO is explained in the resources below.
Here is a general overview of SMO: http://en.wikipedia.org/wiki/Social_media_optimization
Here are some websites which explain what social media optimization is and how to use it to gain more web trafic:
