Changes

3. The primarly goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time readers spend in an articleand this partly determines your google ranking. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in the article. Readers will often blow off such an article and not read the rest of the article when they read such a claim or claims. This will reduce the amount of time they spend in your article and your Google rank will needlessly suffer. Plus people will often not be as likely to link to such articles which will greatly hurt your search engine rankings. Also, nothing will infuriate the opponents of an article more than an article than does not make unreasonable claims. This will create internet buzz/publicity for your article. Also cite your sources and do so via footnotes rather than bibiographies which are much less user friendly. Please keep in mind that Google ranks the links that you link to in an article. Obviously it is better to cite an authorative website than Joe's blog.

4. Have a strong opening and put the most relevant and interesting information at the top of the article and try to make a orderly progression to the article. Remember Google clocks the amount of time people spend in an article in regards to how it ranks an article.   5. Make reasonable concessions regarding a position (while providing reasonable rebuttals of objections if possible ) and when writing about a person or movement point out the foibles of people as it is better they find out about these from the article than from other websites. Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the foibles of its main inviduals and so should the article you are writing or helping to write.