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→Link Building vs. Link Baiting
==Link Building vs. Link Baiting==
Link Building (called link Ninja in below articles) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links to you from websites. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on 3 out of 4 websites you might have the word "canary" when link building but on other website you have the words "canary article" or "excellent canary article". If you are just starting out I would have 2 out of 3 be the key words and the others be close to the keywords. Of course, if you use a combination of link baiting and link building this is less of an issue.
Here are some articles on the issue of linking building versus link baiting:
http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/
