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5. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic. (see: http://marketshare.hitslink.com/report.aspx?qprid=4 ). Set If it is realistic given a cost/benefit analysis, set a goal that you or your team are going to reach the top 3 Google results for a web search because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 54-7 results.