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2. The type and number of links pointing to your webpage. Keeping in mind the issue of a natural link profile mentioned above another thing that is important is to consider the page reputation of the link that is pointing to your webpage.
Here is are two articles on link reputation which is the reputation of the page that is linking to you: http://www.sitepoint.com/article/whats-your-link-reputation/ and http://www.evancarmichael.com/SEO/1279/Link-Reputation-and-Your-Website.html A key point in these articles is that Google and other search engines look at the context of the page linking to you. In other words, if a webpage having a very high Google PageRank (lots of websites strong webpages linking to it) links to you it may not necessarily help you rank high for the search clams if the webpage focuses on zebras (text on page is regarding zebras and zebra related site link sites linking to that page). In addition, all other things remaining equal strong websites that are OLD websites carry more weight than new websites that link to you. Of course, the best possible situation is if you can get a old contextually relevant webpage with a high Google PageRank to link to you (high PageRank very roughly means that lots of webpages link to it and/or several webpages linking to the page that have many webpages linking to it).
Recently, I ranked very high for an extremely competitive search. One of the things I did was create an excellent article and them I emailed or call the owners of the websites or webpages that were in www.dmoz.org for this topic and I got a high percentage of them to link to me. Since www.dmoz.org is highly regarded by the search engines, I believe this is definitely one of the factors that got me to rank high for this search term. I would also recommend contacting related websites that were in http://botw.org/ and get them to also link to your webpage since this website is also influential in regards to search engine rankings.
In addition, one way links are stronger than reciprocal links. So ideally try to get websites to link to you without you linking back to them.
What if an authoratative topical webpage refuses to link to you? Well one thing you can do is to use the SEO Firefox program to get the key webpages that link to them to link to you. Sometimes these webpages will not link to you. No problem. Get the key webpages that link to them to link to you. Well what if these webpages refuse to link to you? Well I have not carried it out this far yet but you certainly can get the key webpages that link to these webpages to link to you. In other words, aggressively go after the supporting links of your competitors.
==Link Popularity Check==
