Changes

7. Ideally, and I cannot stress this enough, the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. Optimizing a webpage for one word or keyword phrase will bring in the most traffic. However, in commercial applications SEO experts put more than one relevant keyword on page in order to gain a more targeted audience from the search engines. Targeting a webpage causes more sales per visitor. Also, SEO experts put their most important keywords as links on the front page to those articles.

In the old school SEO you used to use the keywords very often. Now Google uses a more semantic approach. I highly recommend reading this article: [http://www.seobook.com/4515archives/001668.shtml]Search Engine Friendly Copywriting -linkbuilding-247-custom.htmlWhat Does 'Write Naturally' Mean for SEO?]