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*"Most truths are so naked that people feel sorry for them and cover them up, at least a little bit." - Edwin R. Murrow
Exposing unpleasant truths to some people is a time tested method of gaining publicity. It can also make a society better as the work of investigative journalist journalists (muckrackers) attest. In the internet age it can create a lot of inbound links plus put you on the internet map. For example, Matt Drudge put his website on the map by uncovering the Monica Lewinski scandal.
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