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Earlier, I recommended taking a quick tour of [http://www.seobook.com/4515.html SEO Book] because it will help you "think like a search engine". Below are two articles that I recommend reading at [http://www.seobook.com/4515.html SEO Book] as far as writing for the search engines:
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Keywords are a '''VERY''' important concept in terms of bringing web traffic to a website and the well known SEO expert Aaron Wall who runs the website [http://www.seobook.com/4515.html SEO Book] wrote a book on this subject that you can obtain [http://www.wordtracker.com/offers/kickass/ HERE.]