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1. keyword density/Frequency
2. The type and number of links pointing to your webpage. Keeping in mind the issue of a natural link profile mentioned above another thing that is important is to consider the page reputation of the link that is pointing to your webpage. Again, please watch this YouTube video as it will give you very important information regarding the value of various links which link to a webpage at your website: [http://www.youtube.com/watch?v=_Xvia4VucB8 http://www.youtube.com/watch?v=_Xvia4VucB8]
Here is are two articles on link reputation which is the reputation of the page that is linking to you: http://www.sitepoint.com/article/whats-your-link-reputation/ and http://www.evancarmichael.com/SEO/1279/Link-Reputation-and-Your-Website.html A key point in these articles is that Google and other search engines look at the context of the page linking to you. In other words, if a webpage having a very high Google PageRank (lots of strong webpages linking to it) links to you may not necessarily help you rank high for the search clams if the webpage focuses on zebras (text on page is regarding zebras and zebra related sites linking to that page). I am guessing if you have lots of high Google PageRank unrelated articles to your webpage that this could cause you to have a unnatural link profile. In addition, all other things remaining equal strong websites that are OLD websites carry more weight than new websites that link to you. Of course, the best possible situation is if you can get a old contextually relevant webpage with a high Google PageRank to link to you (high PageRank very roughly means that lots of webpages link to it and/or several webpages linking to the page that have many webpages linking to it).
