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==Creating articles that will bring the most traffic to a website==
==Creating articles that will bring the most traffic to a website==
If you have a weak website in terms of web traffic your best strategy in most cases is to build web traffic is a long-tail keyword strategy. The reason why the long-tail keyword strategy is best for a weaker website is that a weaker website has a harder time competing for popular searches. Since a large amount of web web traffic for a search goes to the top 5 to top 7 ranking websites for a search it is therefore better to be a big fish in small less popular search then be a sardine (low ranking site) for a popular search. Only 3% of people ever look beyond the first 30 results of a search engine query.
Here are some articles on the long-tail keyword strategy:
http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php
http://www.doshdosh.com/how-to-target-long-tail-keywords-increase-search-traffic/
http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords/
http://www.marketinghub.info/long-tail-versus-short-tail-keywords/
Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches I am willing to do a quick analysis of your website in conjunction with a very small consulting package or a larger one if you wish.
Now if you know you have a sufficiently strong website then here are some tips on ranking high for a popular search terms:
1. The article should have a very broad audience. For example, an article about the Apostle Paul is going to going to have more broad appeal than an article about a local pastor (No disrespect intended for the fine individuals who serve as local pastors). '''One of the keys to getting your article to the top of the search engines is the amount of GLOBAL links to your articles.''' Now given that a very large percentage of English speaking internet users are Americans it is suicide to be anti-American in your article. At the same time, you want English speakers from England, Ireland, Australia, New Zealand, and India, and other countries to link to your articles. A way to optimize global links to your articles is to have the weight of your articles mention American events and American experts the most but also cite experts from England, New Zealand, Australia, and even non-English speaking countries where translations are available. In addition, mention other notable events/trends/statistics etc in other continents nations as well - '''particularly English speaking countries as these will be your main audience'''. There are a lot of Americans who do want to know about the rest of the world although there is certainly Americans who do not really care unfortunately. I generally stick to talking about the Western World in my articles as I think this will gain the most English speaking readers. However, recently I found some good information on Google South Africa that applied to the Western world and to South Africa.