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→=Pulling Web Traffic from the websites of your key competitors
Here is an interesting article for those who are interested in creating an article which gets a lot of internet traffic: http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed
There is a product called SEO Digger which is free to use although you will get faster results you upgrade to their premium membership.
If you want to find out what keywords/search phrases a competitors website ranks high for at Google and compete with them on those keywords you can use a program called SEO Digger. You can see how popular those keywords or search phrases are and then decide if you want to compete with them.