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Although Google has a much bigger market share of the internet market than its various competitors and you definitely want to have your internet material rank high at Google, I do think that it can be helpful doing internet research to not put all your eggs in the Google basket.
I have also found that the [http://www.cuil.com/ Cuil] search engine can produce relevant results and therefore good results. However, although this statement is based on very limited data I did find that this search engine might be more skewed towards websites which have a more politically liberal nature as I found that a well known conservative website (and a fairly well known conservative website) search results could not be found by me even when I searched for the organizations name(I will admit that I did not do an exhaustive search for the organizations' names). I am not sure if the Cuil search engine is doing this as a result of censorship or as the result of what I consider incompetence. Nonetheless, in a independent test it was found to be a search engine which provides very relevant search results (see: [http://marketshare.hitslink.com/report.aspx?sample=16&qprid=38&qpcustom=Cuil Cuil Stumbles on Launch, but Beats Google in Key Relevancy Metric]
==Finding Excellent Material Can Create Publicity and Inbound Links to Your Material==