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You want to avoid a main URL with a lot of dashes. One dash at most. For example, you don't want a website with the main URL being the following: http://www.cars-compact-red.com
Also, you want your full file name in your URL to be relevant words keywords and not merely numbers. For example, if you were writing an article on peacocks you would have the following URL at your website:
http://www.yourwebsite.com/Peacocks
You would do have the following URL for a peacock article: http://www.yourwebsite.com/18393
Also, keep your main URL short and sweet. This is bad main URL:
http://www.YouDefintelyDoNotWantToHaveAnURLLikeThisForYourWebsite.com
Although this article is dated as it recommends more than one dash in the URL domain name it does appear to offer some good advice:
"The second part of the URL - the filename - is fairly easy to get SEO-ed. Using the same method you used with the domain name, you can create a keyword rich filename. Just add in the keywords the web page is focused on, separate them with a dash, and you're good to go.
One important thing to note is that you can over-SEO a URL, either causing a search engine to put up a red flag in regards to your site, or diluting the power of your keywords. The trick is not to use too many words in the domain name or the file name. This will keep the importance of your keywords from diminishing since they won't have to share significance with other, less important keywords." [http://www.impliedbydesign.com/articles/three-search-engine-optimization-tips-for-urls-the-seo-firms-wont-tell-you.html]
Here are two other good resource on URLs:
http://www.seobook.com/do-you-need-use-url-rewriting
http://searchenginewatch.com/showPage.html?page=3628292
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