Contents
Viral Buzz and Viral Marketing Links
Free:
http://www.copyblogger.com/how-to-get-huge-viral-buzz-for-your-start-up/
http://buzzmarketingfortech.blogspot.com/2007/04/how-to-mine-blogosphere-podcast-with.html
http://buzzmarketingfortech.blogspot.com/2007/05/5-rules-of-social-media-optimization.html
http://goviral.com/viralradar.php
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://www.baekdal.com/articles/Branding/viral-marketing-tricks/
http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf
http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml
http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_viral
http://www.webinknow.com/2008/01/the-new-rules-o.html
http://marketing.about.com/od/viralmarketing/Viral_Marketing.htm
http://www.tamingthebeast.net/articles/viralmarketing.htm
Link Baiting
http://www.searchenginejournal.com/link-baiting-effective-link-building/2797/
http://www.problogger.net/archives/2006/09/19/an-introduction-to-linkbaiting/
http://www.jimwestergren.com/link-bait/
http://performancing.com/promotion/links/the-art-of-linkbaiting
http://searchenginewatch.com/showPage.html?page=3623287
http://www.lunametrics.com/emarketing/search-engine-optimization/what-is-link-bait.php
http://www.bruceclay.com/blog/archives/2007/12/link_baiting_96.html
Link Building vs. Link Baiting
Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on 3 out of 4 websites you might have the word "canary" when link building but on other websites you have the words "canary article" or "excellent canary article". If you are just starting out I would have 2 out of 3 be the key words and the others be close to the keywords. Of course, if you use a combination of link baiting and link building this is less of an issue.
Here are some articles on the issue of linking building versus link baiting:
http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/
http://www.jimboykin.com/expert-link-building-can-be-fun/
When link building you want to have the websites link to you from webpages at the site that is linking to you that have the highest Google PageRank if they are gracious enough to do so or it makes sense for them to do so to help offer quality and relevant material on a particular webpage of their website (see: http://en.wikipedia.org/wiki/PageRank ). Too see what the Google PageRank for a website is you can install the Google Toolbar to your computer (see: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ).