Changes

*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=1889102059&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars With Email]

*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0470120770&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr People to People Fundraising]

In addition, although I believe that today's academia often spouts a lot of nonsense due to false ideologies, I will certainly ackknowledge that there certainly still is quality work being done at universities and colleges. Accordingly, you can also use [http://scholar.google.com/ Google scholar] to find relevant material for a webpage's content.

====Efficient and Effective Library Research====

Due to rapid advancements in information storage and retrieval, today's libraries are a grat resource when it comes to being a more knowledgeable writer and to do research more effeciently.

*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0691138575&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr The Elements of Library Research: What Every Student Needs to Know]

====Expanding the reach of material available to you via libraries====

If you live in a small town or medium city town but want to have access to the full range of library materials, you can do so through the two services below which in the vast majority of cases are both free:

- [http://www.worldcat.org/ Worldcat] is a free global catalog of library collections that will help you find what you want in a library nearest you.

If you want your writing to have credibility obviously you don't want poorly written content detracting from your messages impact. Recently, there have been big improvements when it comes to software programs that help you with spelling, grammar, usage, and style.

*[http://www.stylewriter-usa.com/ StyleWriter Style and Usage checker]

==Getting Search Engine Rankings - In House SEO Versus Using SEO Experts==

In light of the above information, I suggest that non-profits look over the material on [http://www.wikichristian.org/index.php/User:Theologian/sandbox2#Non-Profits_and_Internet_Fundraising non-profits and internet fundraising given previously].

I believe that the best strategy is combination of having your supporters write articles for your website, but at the same time encouraging them to have their own blogs and websites also due to the freedom of expression and convenience factor. Plus I generally think people are sometimes more enthusiastic if they have their own personal website or blog and the proliferation of blogs on the internet tells me that I am correct in suggesting that a mix of having supporters write articles for your website plus encouraging them to have their own websites is a wise strategy.

Other specific tips on launching a blog and getting More Web Traffic to a will be covered later as I think it is better if you read the material after this section before I give you some more blogging tips.

==Other help as far as creating articles that will bring the most traffic to a website==

*[https://adwords.google.com/select/KeywordToolExternal Google Keyword tool]

Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches, I am willing to do a quick analysis of your website so you can follow the appropriate tactic in terms of pursuing popular keywords or pursuing long-tail keywords.

2. Again, the primary goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time readers spend in an article and this partly determines your google ranking. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in the article. Readers will often blow off such an article and not read the rest of the article when they read such a claim or claims. This will reduce the amount of time they spend in your article and your Google rank will needlessly suffer. Plus people will often not be as likely to link to such articles which will greatly hurt your search engine rankings. Also, nothing will infuriate the opponents of an article more than an article than does not make unreasonable claims. This will create internet buzz/publicity for your article. Also cite your sources and do so via footnotes rather than bibliographies which are much less user friendly. Please keep in mind that Google ranks the links that you link to in an article. Obviously it is better to cite an authoratative website than Joe's blog.

3. Have a strong opening that makes a reader curious to know more and put the most relevant and interesting information at the top of the article and try to make a orderly progression to the article. Remember Google clocks the amount of time people spend in an article in regards to how it ranks an article.

4. Handle some of the more important objections to a position (for example, pro-life) when it is reasonable to do so. Avoid petty objections.

5. If appropriate, make reasonable concessions regarding a position (and again, while providing reasonable rebuttals of objections if possible ) and when writing about a person or movement point out the foibles of people when it is appropriate to do so as it is better they find out about these from the article than from other websites (obviously you do not want to major on the minors and talk about a parking ticket the person received). Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the notable foibles of its main individuals and so should the article you are writing or helping to write.

6. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic. (see: http://marketshare.hitslink.com/report.aspx?qprid=4 ). If it is realistic given a cost/benefit analysis, set a goal that you or your team are going to reach the top 3 Google results for a web search because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 4-7 results. I think an appropriate nickname for the Apostle Paul is the nickname "all out Paul" due to his zeal. You want to have Apostle Paul like fire in your belly when you shoot for top Google rankings.

7. Once you or your team pick an article topic find out what words or phrases people often or fairly often type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal

8. Use the list of Google keywords associated with the title of the article in your article in a reasonable way (see: https://adwords.google.com/select/KeywordToolExternal) as this is very important. Do not "stuff' these words into the article but use the most natural keywords and do it in a reasonable way. An example of Google keyword stuffing would be having an article on "Communism" and having the following "sentence":

Karl Marx socialist party marxism Soviet Union Karl Marx. The previous "sentence" was made up entirely of Google keywords and Google will heavily penalize for such gimicks.

9. Create sub articles which the main article links to and have these articles be Google keywords although certainly not all of the sub articles have to be google keywords (for example, you might cite an expert and have a short article on this expert). Having relevant, quality, and interesting content is key and don't be afraid to create sections in your article or sub articles attached to your main article that are not Google keyword related. The Google keywords merely tell you what the public is aware of and has a demand in knowing more about. If you or your team uncover relevant and interesting information that the public doesn't know about this will drive traffic to your article so again don't be afraid to create non-Google keyword material in your article or non Google keyword subarticles that are linked to your main article.

10. When you are creating Google keyword articles the Google keywords associated with a topic that are often but not always found here https://adwords.google.com/select/KeywordToolExternal is not all the Google keywords associated with a topic. So say for example, if you go to https://adwords.google.com/select/KeywordToolExternal you type in "widgets" you may NOT see that "widgets and wodgets" is a keyword phrase but if you type in "widgets and wodgets" you may see that "widgets and wodgets" is in fact a Google keyword phrase. If you download the program SEO FireFox which is located [http://www.seobook.com/4515-8-3-28.html here] it does offer a nice keyword tool that will be located directly below the Google search box when you do searches.

11. Don't create a Google Keyword sub article until its ready. It is better to wait until you do further research and write a good Google sub keyword article rather than disappoint your readers with something of low quality. The same applies to your non-keyword articles but don't be afraid to create short bios of various people you cite. Keep the reputation of your article strong.

13. It is perfectly acceptable to use information in other articles and to quote them. However, do not make the main Google keyword article or the sub Google keyword articles 17% or more similar to the sources used (see step #8 above). Again this is a very important issue.

http://www.pdphoto.org

http://www.usa.gov/

http://digital.nypl.org/mmpco/index.cfm

http://teachpol.tcnj.edu/amer_pol_hist/_use.htm

When I created some of the most popular articles on the internet for various hot button social issues I knew absolutely nothing about search engine optimization (SEO) for images/pictures on a website. So please do not worry if you do not understand the pieces of advice in the articles below on search engine optimization and images on your webpages as some of the advice is somewhat technical. However, since SEO is a largely a game of inches gained rather than knockout blows here are some articles on SEO and images:

http://seofuture.blogspot.com/2007/03/optimize-image-for-search-engine.html

17. Put links to your articles on webpages on the website that the article resides on when it makes sense to do so. Your key articles should be accessible within 3 clicks on your main page.

18. Have a proofreader or proofreaders look over your article. I have been told there is a woman who will do this for free for conservative websites and I am going to try to contact her.

19. Call or email other websites that are related to the website article and have them link to the main article and/or sub articles associated with the article. Often this can make a big difference although I would not rely on it. Wait until your article is of good quality before you do this.

Generally speaking it is harder to rank well for very short stubby articles.

SEO expert Aaron Wall of [http://www.seobook.com/4515.html SEO Book] states the page length should be optimized for the user experience. Aaron Wall states at [http://www.seobook.com/4515.html SEO Book] that "Since Google's relevancy algorithms are looking more for natural writing, the value of having small hyper-focused pages is not as good as it once was...good copy gets just as much traffic for long tail keywords you didn't intend on optimizing for."

http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates

==Link Building vs. Link Baiting==

Here is an example using the keyword dogs: http://www.google.com/search?q=dogs+%22post+a+comment%22&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enUS293US293&aq=t

Getting your website or web articles listed in [http://www.dmoz.org/ DMOZ] and [http://botw.org/ Best of the Web] can be influential in terms of getting higher search engine rankings. [http://www.dmoz.org/ DMOZ] has an official policy that they prefer or require you to have only one submission to their website. The rule appears to be poorly enforced (at lest in the past at a bare minimum) though and some websites have a lot of DMOZ entries. I am guessing that within reason you should be able to have more than one submission. For example, I am guessing that it would be reasonable for Subways to have a listing under food service establishments plus also have a listing under franchises. It appears as if DMOZ wants volunteer editors who are unbiased so I suggest that if you apply to DMOZ you do not divulge any information that might lead them to believe you are biased. I would think submitting your own website as a volunteer editor would be a big mistake. If do apply to be a volunteer editor say you are applying to be a volunteer because you think it is important that internet users have internet directories that can lead them to high quality resources, etc. etc. And of course, it goes without saying that if you volunteer to be a DMOZ editor then you choose only high quality articles and websites to be submitted. When making a submission to DMOZ it is important that there be an editor for the category you are submitting to or it could take many years before the submission is put into DMOZ.

Again, please watch this YouTube video as it will give you very important information regarding the value of various links which link to a webpage at your website: [http://www.youtube.com/watch?v=_Xvia4VucB8 http://www.youtube.com/watch?v=_Xvia4VucB8]

Recently, I ranked very high for an extremely competitive search. One of the things I did was create an excellent article and them I emailed or call the owners of the websites or webpages that were in www.dmoz.org for this topic and I got a high percentage of them to link to me. Since www.dmoz.org is highly regarded by the search engines, I believe this is definitely one of the factors that got me to rank high for this search term. I would also recommend contacting related websites that were in http://botw.org/ and get them to also link to your webpage since this website is also influential in regards to search engine rankings.

==Pulling Web Traffic from the websites of your key competitors ==

Two very helpful free tools for pulling web traffic from your competitors are [http://www.semrush.com/ SEM Rush] and http://spyfu.com/ which help you discover the keywords your competitor rank high for. The results are not always accurate for these two tools and perhaps it is because they are lagging indicators. Be sure to confirm the Google ranks for the results you receive from these websites. These websites also have a pay for results option which will reveal more keyword results for your competitors.

==Online SEO Training==

==Social Media Optimization==

Here are some websites which explain what social media optimization is and how to use it to gain more web trafic:

http://www.yourwebsite.com/Peacocks

Also, keep your main URL short and sweet. This is bad main URL:

Even if you are brand new to the concept of SEO, I highly recommend taking a tour of the website [http://www.seobook.com/4515.html SEO Book] written by the well know search engine optimization expert Aaron Wall and please do not be concerned if you do not understand all the terminology yet because you will learn a lot from this webpage I provided. I believe it is important to be familiar with [http://www.seobook.com/4515.html SEO Book] because it will help make you "think like a search engine" which is important if you want to rank high for the search engines. Thinking like a search engine is not that difficult to understand once you understand some of the basic concepts. If you have some time now I would recommend taking a quick tour of [http://www.seobook.com/4515.html SEO Book] and I think you will be impressed with the quality of the material. An important principle that Aaron Wall teaches is that the internet is a social medium and that you have to emotionally engage your readers. In other words, bland webmasters often have a more difficult time. Mr. Wall argues that getting web traffic is often a matter of engaging or enraging! Aaron Wall also teaches that if you want long term success on the internet that mere gimics are not enough to rank high for competitive searches.

==How to Optimize Local Organization/Church Profiles for Free Local Directories==

http://www.searchenginejournal.com/how-to-optimize-local-business-profiles-for-free-local-directories/6739/

==Important Request==