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2. Do not rely on the press or blogs to generate traffic for an article. If it happens that is great but consider that icing on the cake. Often the blogs find out about an article because it has a fairly high profile via the search engines. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic.
3. The primarly goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time your readers spend in your article. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in your article. Readers will often blow off your article and not read the rest of your article when they read such a claim or claims plus people will often not be as likely to link to such articles. Also, nothing will infuriate the opponents of an article than an article not making unreasonable claims. Also cite your sources and do so via footnotes rather than bilbiographies which are much less user friendly.
4. Make reasonable concessions regarding a position (while providing reasonable rebuttals of objections if possible ) and if you are writing about a person or movement point out the foibles of people as it is better they find out about these from the article you are writing or helping to write than other websites. Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the foibles of its main inviduals and so should the article you are writing or helping to write.
3. Set a goal that you or your team are going to reach the top 3 Google results because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 5 results. I wish at this time that we could build an article on Jesus Christ that would reach the top 3 Google results, however, sometimes people pay to be in the top Google results and I think this is what is happening in the Jesus Christ search inquiry. Anyways the competition is super fierce to get in the top results for the search term Jesus and at this time I don't think we have enough general web traffic to our website to make this feasible at this time. However, other than the Jesus Christ Google search query I think it is most doable for most other searches.
4. Once you or your team pick your an article topic find out what words or phrases people type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal
5. Ideally you want the article title to be a Google keyword or keywords (phrase). Your main keyword or keywords that you titled the article with should be used somewhat liberally throughout the article but don't force it so it is very unnatural writing or you will be penalized. The amount of times your article uses the Google keywords in a article is referred to as keyword frequency and you can see how to implement this and easily measure it (using a website). Here are some articles regarding the key word frequency how it effects webpage rankings with the search engines: