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→Creating articles that will bring the most traffic to a website
http://www.marketinghub.info/long-tail-versus-short-tail-keywords/
Here is a general article on keywords: http://www.softnik.com/download/kwprimer.pdf
Here are two popular software tools (one of which has a free trial membership) to find the long-tail keywords and popular keywords but there are FREE options of this software given below (which may not be as good):
