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There is a saying among the people in the business of getting web traffic to a website that content is king. This is certainly true and more will be discussed about creating quality content shortly.
If you have a VERY weak website in terms of ranking high at the the search engines for various searches (commonly called , then your best search engine optimization (SEO) then your best tactic to use is the tactic of getting more websites to link to you which will be explained later. If you have a weak website in terms of web traffic, your best strategy in in regards to building web traffic in most cases is to use a long-tail keyword strategy. The reason why the long-tail keyword strategy is best for a weaker website is that a weaker website has a harder time competing for popular searches. Since a large amount of web web traffic for a search goes to the top 5 to top 7 ranking websites for a search it is therefore better to be a big fish in small less popular search then be a sardine (low ranking site) for a popular search. Only 3% of people ever look beyond the first 30 results of a search engine query.
Here are some articles on the long-tail keyword strategy :
