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On page search engine factors can be very powerful because not too many people know them well so you can blow the competition out of the water before the race even begins. For example, there is a webpage designed by the gentleman who is training me in search engine optimization and the search gets a respectable amount of searches per day - 275 by the three major search engines. My friend's article ranks #2 right after Wikipedia for this search (Wikipedia is extremely tough to compete with for any given search).
Unfortunately, although I give many on-page factors that search engines use to rank web pages, teaching people on page optimization is beyond the scope of this resource as their is a lot to learn. If you need professional help my name is Ken and I often work with a Christian partner to do SEO expert work and you can reach me at kendemyerATgmailDOT.com
==Free SEO Software - Keyword Research Tools==
*[http://www.seobook.com/4515-8-3-28.html SE0 Firefox has an excellent Keyword Tracker (Once you install SEO Firefox look at the KW Research Link below your search engines search box]