Changes

[http://www.seobook.com/4515-6-3-26.html Aaron Wall's SEO blog]

==Importance of On Page Ranking Factors==

Previously I stated that Google off page factors (the amount and character of links that link to your website or article account for 65% of the Google ranking algorithm. One could easily get the impression that on-page factors are far less important. Well I have found that for non-profit articles that on page factors can be not fully optimized and still do very well. I am sure if you are competing to make money with a website rather than rank high for a social issue or religious issue that the competition is going to be more fierce. On the other hand, there are some religious related keywords that are highly competitive. For example, I am betting that it is hard to rank #2 for the keyword Jesus or Jesus Christ. If you want to rank high for the most popular keywords having to do with a particular large religion or philosophy the search is likely to be very competitive (Christianity, Judaism, Mormonism, Atheism, etc.) so if you want to rank beyond the top 5 rankings or sometimes near the top ranking you want to really know your onpage optimization well or you must compensate by having extremely good content and very hard hitting and accurate linkbait that gets the opposition mad and they wind up linking to you to express their outrage to others (I compensated this way to get top 5 search ranking for extremely/very competitive keywords having on a social issue and also two others having to do with very popular worldviews in terms of their web presence).