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If you have a VERY weak website in terms of ranking high at the the search engines for various searches, then your best search engine optimization (SEO) tactic to use is the tactic of getting more websites to link to you which will be explained later. If you have a weak website in terms of web traffic, your best strategy in in regards to building web traffic in most cases is to use a long-tail keyword strategy. A keyword is a word or phrase that people commonly put in the Google search box or other search engine boxes in order to find relevant articles. A long tail keyword is a keyword that is less popular but over time it gets significant traffic. The reason why the long-tail keyword strategy is best for a weaker website is that a weaker website has a harder time competing for popular searches. Since a large amount of web web traffic for a search goes to the top 5 to top 7 ranking websites for a search it is therefore better to be a big fish in small less popular search then be a sardine (low ranking site) for a popular search. Only 3% of people ever look beyond the first 30 results of a search engine query.
The reason why keywords are so important is that the search engines drive a tremendous amount of targeted traffic to a website. If you create an article not using keywords or at least linkbait material (Link bait material is either extremely useful information, extremely interesting material, or very controversial material. I will explain the concept of linkbait material later), you are creating an article for which there is no demand. Creating articles that do not incorporate the principle of keywords or linkbait is often like stocking your car lot with 3 wheel vehicles when very, very, very few people want three wheeled vehicles.
Here are some articles on the long-tail keyword strategy :