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7. Ideally, and I cannot stress this enough, the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. SEO experts call a page which uses the keywords too much as over optimizing a webpage for a keyword. Optimizing a webpage for one word or keyword phrase will bring in the most traffic. However, in commercial applications SEO experts put more than one relevant keyword on page in order to gain a more targeted audience from the search engines. Targeting a webpage causes more sales per visitor. Also, SEO experts put their most important keywords as links on the front page to those articles.
Even if you are brand new to the concept of SEO, I highly recommend taking a tour of the website [http://www.seobook.com/4515.html SEO Book] written by the well know search engine optimization expert Aaron Wall and please do not be concerned if you do not understand all the terminology yet because you will learn a lot from this resource I provided. I believe it is important to be familiar with [http://www.seobook.com/4515.html SEO Book] because it will help make you "think like a search engine" which is important if you want to rank high for the search engines. If you have some time now I would recommend taking a tour of [http://www.seobook.com/4515.html SEO Book] now and I think you will be impressed with the quality of the material.
Below are two articles that I recommend reading at [http://www.seobook.com/4515.html SEO Book] [http://www.seobook.com/4515.html SEO Book] initially:
'''WRITING PAGES FOR SEO'''
In the old school SEO you used to use the keywords very often. Now Google uses a more semantic approach. I highly recommend reading this articleat : [http://www.seobook.com/archives/001668.shtml Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?] Here is another article at [http://www.seobook.com/4515.html SEO Book] and again please do not be concerned if you do not understand all the jargon yet: *[http://www.seobook.com/relevancy/ How search engines work]