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In the next section, I will mention a program/package that enables non technical people to have websites. It is endorsed by some universities/colleges. However, before I do this, I wish to explain why I believe you should encourage your supporters to have their own websites and blogs.
==Getting Search Engine Rankings - In House Versus Using SEO Experts==
I do think that organizations need to understand the principles of search engine optimization (getting to the top of the search engine results). I say this because the best consumers are the most informed consumers. And unfortunately there are a lot of search engine optimization "experts" who do not know what they are doing. In addition, many SEO experts do not achieve excellent results due to the fact that there clients resists their advice (this is especially true for large organizations).
With the above in mind, here is a fairly well known study on the merit of doing in house search engine optimization (SEO) versus hiring experts:
"MarketingSherpa's released their 2nd Annual Search Marketing Survey with 3,271 marketers participating.
This new report includes new statistics on clicks, costs and conversions as well as information on SEM test effectiveness. There's some pretty compelling data regarding outsourcing your SEO as well. For SEO, overall site traffic lift six months after optimization was:
Agency optimized 110% increase
In-house optimized 38% increase" [http://toprank.blogspot.com/2005/09/agency-seo-beats-in-house-seo.html]
==Why You Should Encourage Your Supporters to Have Blogs and Websites==
'''KEY POINT:''' If your organization is a non-profit associated with a particular cause I would recommend suggesting supporters to have websites and blogs as well and to have these websites and blogs link to your organizations website. I would also suggest providing them this resource. If your organization is cause based, some of your supporters probably post on forums and other places on the internet. Also, if you have zealous supporters posting in fairly non popular forums or in general forums, this is less productive than a focused blog on a particular subject. Google does look at the topical relevance of a particular site or forum. I suppose an alternative is to have your supporters be more active as far as creating articles for your website but an argument for telling your supporters how they can easily have their own website or blog and then link to your websites is that they will have more freedom in terms of what they write (and you will not have to review it) plus there is the convenience factor. If their material is hosted at their website or blog, the can more easily make revisions.
