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Here is a general article on keywords: http://www.softnik.com/download/kwprimer.pdf
Here are two popular software tools (both have a free trial membership) to find the long-tail keywords and popular keywords but there are FREE options of this software given below (which likrly are not as full featured as their paid counterparts):
1. Wordtracker has a free trial membership: [http://affiliate.wordtracker.com/r/699/a/157758/l/hp4kv6 Free Trial membership of Wordtracker]
2. [http://www.keyworddiscovery.com/ Keyword Discovery]
A SEO expert that I highly respect told me that he doesn't believe that Wordtracker and Keyword discovery are good investments relative to their free counterparts (I give some of the free counterparts in this resource). So you might want to sign up for the free trial and then make your own decision after using the free counterparts.
