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Here is a book that is highly rated by Amazon users and is specifically geared to electronic medium:
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0495411175&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr Copywriting for the Electronic Media: A Practical Guide]
