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In light of the information on Getting Search Engine Rankings (In House SEO Versus Using SEO Experts), I do think that it is very important to set objectives, goals, and projected timeline for activities as far as search engine optimization. Otherwise, it is easy to drift and achieve little. Hopefully, the material directly above gives some guidance (the information on in house vs. expert SEO consultant efforts).
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In light of the above information, I suggest that non-profits look over the material on [http://www.wikichristian.org/index.php/User:Theologian/sandbox2#Non-Profits_and_Internet_Fundraising non-profits and internet fundraising given previously].
==SEO Goals==
Here are two excellent resources: