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*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0060891548&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr On Writing Well by William Zinsser]
==Politics + Religion - Muckracking Material - Bad News Travels Like Wildfire, Good News Travels Slow==
Whenever you write excellent material against the beliefs of a segment of the population, you will likely find that the words of Johnny Cash song entitled [http://www.youtube.com/watch?v=0cDT2XsGgL0 Bad News] will ring true. Johnny Cash's song states that "Bad news travels like wildfire, Good news travels slow."
So what are the implications of this phenomena from a SEO point of view? The implications are that if you have an accurate hard hitting article the opponents of your article will likely create inbound links to your webpage far more rabidly and abundantly. After this occurs, you simply get high Google Pagerank website's who agree with you to link to your webpage (this is covered more in the link building section of this resource).
==How do People Evaluate a Website's Credibility? ==
Credibility is important for both non-profit and for profit websites. For example, what is the point of a for profit website getting a lot of internet traffic if the visitors have a low sales conversion rate due to the website being perceived as a low credibility website?
*[http://www.consumerwebwatch.org/pdfs/stanfordPTL.pdf How do People Evaluate a Website's Credibility?]
==Effective Copywriting==
Copywriting is the discipline which involves the words that are used to promote a person, business, opinion or idea. If you are a non-profit which heavily relies on internet product sales you definitely need to be good at copywriting to make product sales.
