863
edits
Changes
Jump to navigation
Jump to search
no edit summary
http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates
==Politics + Religion - Muckracking Material - Bad News Travels Like Wildfire, Good News Travels Slow==
Whenever you write excellent material against the beliefs of a segment of the population, you will likely find that the words of Johnny Cash song entitled [http://www.youtube.com/watch?v=0cDT2XsGgL0 Bad News] will ring true. Johnny Cash's song states that "Bad news travels like wildfire, Good news travels slow."
So what are the implications of this phenomena from a SEO point of view? The implications are that if you have an accurate hard hitting article the opponents of your article will likely create inbound links to your webpage far more rabidly and abundantly. After this occurs, you simply get high [http://www.googlearticles.com/google-search/google-pagerank-defined/ Google Pagerank] website articles that agree with you on the topic to link to your webpage (this is covered more in the link building section of this resource).
Another tip is if you are writing against X in an article, then it is a good idea to post in the top forums and blogs of X's supporters. Google does look at the topical relevance of the inbound links to an article in terms of getting top rankings so if you want to rank high for X then posting in Y's supporters who are against X will be less effective. At the same time, if a unrelated forum or blog does have a particular post or thread on a keyword or topic your trying to rank high for at the search engines, posting to it will have some good effect. Some blogs ask for a name and email address when posting. If a blog ask for a name and email address, each person has to decide for himself whether or not to use a pen name. I will say, however, that blogs sometimes do ask for name and email address but they don't ask for "Your name". :) If your privacy is a concern when it comes to posting in X's forums and blogs then I suggest using free or for pay IP blocking software solutions like [http://www.anonymizer.com/ Anonymizer], [http://proxy.org/ Proxy.org], [https://addons.mozilla.org/en-US/firefox/addon/2464 Foxyproxy], and [http://www.torproject.org/ Tor]. I don't pretend to be an expert on Proxies so I recommend going to the free [http://proxy.org/forum/index.html Proxy.org forum]. Here is a YouTube video called [http://www.youtube.com/watch?v=0SxgpMjWdos What is a Proxy?].
==Link Building vs. Link Baiting==
Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on some websites you might have the word "canary" when link building but on other websites you have the words "canary article" or "excellent canary article". I am just starting out as far as link building and I am being conservative and just doing a handful of links of high Google PageRank value (please install the Google toolbar here: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ) that are an exact match (for example, canary). If you use a combination of link baiting and link building this should be less of an issue. I plan on learning more about this issue. My guess is that you don't want to have a very compressed time period where you are adding links with anchor text that exactly matches your Google keyword (for example, canary) or the search engines will frown upon this (you don't want to get the search engines mad at you). In addition, I am guessing that perhaps a good rule of thumb is to look at a fair amount of the high search engine ranked websites for a particular keyword and then use [http://www.pjatr.com/t/RD9JQ0dIP0NHSkZJP0NESkJI SEO Spyglass] to see what anchor text percentages are for the websites that link to them and then somewhat mimic these webpages in terms of the anchor text for the websites that link to you so you are not penalized by the search engines. I am guessing that for anchor text that does not match the keyword you are trying to rank high for that you want to have many variations of the anchor text that do not exactly match your keyword. As far as using comparative analysis using [http://www.pjatr.com/t/RD9JQ0dIP0NHSkZJP0NESkJI SEO Spyglass] I suppose that Google could penalize all the top rated websites for a search term but I think this would be unlikely. The issue of anchor text is expanded on in a subsequent section of this webpage which deals with a natural link profile.
