User:Theologian/sandbox2
Creating articles that will bring the most traffic to a website:
1. The article should have a very broad audience. For example, an article about the Apostle Paul is going to going to have more broad appeal than an article about a local pastor (No disrespect intended for the fine inviduals who serve as local pastors).
2. Do not rely on the press or blogs to generate traffic for an article. If it happens that is great but consider that icing on the cake. Often the blogs find out about an article because it has a fairly high profile via the search engines. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic.
3. The primarly goal should be creating quality content. People are often much more likely to link to quality content than low quality content and inbound links are very important to gaining top Google rankings. Also, Google clocks how much time readers spend in an article. Quality content encourages people to keep reading. Do NOT make any claims you do not reasonably support in the article. Readers will often blow off such an article and not read the rest of the article when they read such a claim or claims plus people will often not be as likely to link to such articles. Also, nothing will infuriate the opponents of an article more than an article than does not make unreasonable claims. This will create internet buzz/publicity for your article. Also cite your sources and do so via footnotes rather than bibiographies which are much less user friendly. Please keep in mind that Google ranks the links that you link to. Obviously it is better to cite an authorative website than Joe's blog.
4. Make reasonable concessions regarding a position (while providing reasonable rebuttals of objections if possible ) and if you are writing about a person or movement point out the foibles of people as it is better they find out about these from the article you are writing or helping to write than other websites. Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the foibles of its main inviduals and so should the article you are writing or helping to write.
5. Have a strong opening and put the most relevant and interesting information at the top of the article and try to make a orderly progression to the article. Remember Google clocks the amount of time people spend in an article.
6. Set a goal that you or your team are going to reach the top 3 Google results because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 5 results. I wish at this time that we could build an article on Jesus Christ that would reach the top 3 Google results, however, sometimes people pay to be in the top Google results and I think this is what is happening in the Jesus Christ search inquiry. Anyways the competition is super fierce to get in the top results for the search term Jesus and at this time I don't think we have enough general web traffic to our website to make this feasible at this time. However, other than the Jesus Christ Google search query I think it is most doable for most other searches.
7. Once you or your team pick an article topic find out what words or phrases people type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal
8. Ideally the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. The amount of times the article uses the Google keywords in a article is referred to as keyword frequency and it is easily implemented and easily measured (using a website). Here are some articles regarding the key word frequency how it effects webpage rankings with the search engines:
http://www.firstpagefitness.com/blog/2006/07/14/keyword-denstity-versus-keyword-frequency/
http://www.searchengineguide.com/beal/2003/0205_ab1.html
http://www.bytestart.co.uk/content/promotion/7_6/keyword-density-why-keywo.shtml
Here is the keyword frequency/density checker: http://www.seochat.com/seo-tools/keyword-density/
9. Using the list of Google keywords associated with the title of the article which should be a Google keywords or keywords (see: https://adwords.google.com/select/KeywordToolExternal ) try to reasonably incorporate these keywords in the article. Do not "stuff' these words into the article but use the most natural keywords and do it in a reasonable way. An example of Google keyword stuffing would be having an article on "Communism" and having the following "sentence": Karl Marx socialist party marxism Soviet Union Karl Marx. The previous "sentence" was made up entirely of Google keywords and Google will heavily penalize for such gimics.
7. Create sub articles which the main article links to and have these articles be Google keywords although cretainly not all of the sub articles have to do this (for example, you might cite an expert and have a short article on this expert). Also, have these sub articles link to the main article which you or your team are focused on making a Google top contender. The sub Google key word articles often are very popular and create traffic for your main article. Also, the main article creates traffic for your sub Google keyword articles. This creates a "vicious circle effect". You or your team might have to be a little patient as the Google web crawlers will likely find the main Google keyword article before it finds your sub Google keyword(s) articles. Please keep the use of Google keywords natural in the article. The programmers of Google are not of low intelligence and I would think an article that uses every single Google keyword might be suspicious. You or your team can also look at the Google keywords for these sub keyword articles so these rank highly (again see: https://adwords.google.com/select/KeywordToolExternal ).
8. When creating sub Google keyword articles it is vitally important that these articles are not 17% or more similar to your main Google keywords articles or 17% or more similar to other article on your website. Google heavily penalizes articles that are too similar and this is called a search engine "duplicate content penalty" (see: http://www.searchenginejournal.com/duplicate-content-penalty-how-to-lose-google-ranking-fast/1886/ ). Here is how to check: Duplicate content: http://www.webconfs.com/duplicate-content-filter-article-1.php
9. It is perfectly acceptable to use information in other articles and to quote them. However, do not make the main Google keyword article or the sub Google keyword articles 17% or more similar to the sources used (see step #8 above).
10. Incorporate pictures in the article.
Here are some sources for finding pictures:
http://digital.nypl.org/mmpco/index.cfm
http://karenswhimsy.com/public-domain-images/
http://teachpol.tcnj.edu/amer_pol_hist/_use.htm
1. Writing articles on a topic that people are interested in gets more web traffic. People type phrases into search engines and these are called keywords. A very knowledgeable expert in getting web traffic to a website and getting articles to rank high for the search engines shared the information below with me.
To find out what key words are popular so you can write and label articles for those subjects go here:
3. When you quote another article make sure it is not 17 or more percent similar to the article you are creating.
Also, make sure that the article is not 17% or more similar to another article you may have on your website.
4. Now that you created a main article you can can repeat steps 1-3 using related top keywords and then link those articles to the main article. Also, link the main article to the sub articles. I suppose you could create sub articles for the sub articles repeating steps 1 to 3 and have the sub articles link to each other also.
5. Please look at these two links as they are extemely important: http://www.akamarketing.com/google-ranking-tips.html and http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed
