User:Theologian/vmresource

Viral Buzz and Viral Marketing Links

Free:

http://www.copyblogger.com/how-to-get-huge-viral-buzz-for-your-start-up/

http://buzzmarketingfortech.blogspot.com/2007/04/how-to-mine-blogosphere-podcast-with.html

http://buzzmarketingfortech.blogspot.com/2007/05/5-rules-of-social-media-optimization.html

http://goviral.com/viralradar.php

http://www.wilsonweb.com/wmt5/viral-principles.htm

http://www.baekdal.com/articles/Branding/viral-marketing-tricks/

http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml

http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_viral

http://www.webinknow.com/2008/01/the-new-rules-o.html

http://marketing.about.com/od/viralmarketing/Viral_Marketing.htm

http://www.tamingthebeast.net/articles/viralmarketing.htm

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Cost: http://www.seomoz.org/articles

Link Baiting

http://www.searchenginejournal.com/link-baiting-effective-link-building/2797/

http://www.problogger.net/archives/2006/09/19/an-introduction-to-linkbaiting/

http://www.jimwestergren.com/link-bait/

http://performancing.com/promotion/links/the-art-of-linkbaiting

http://searchenginewatch.com/showPage.html?page=3623287

http://www.lunametrics.com/emarketing/search-engine-optimization/what-is-link-bait.php

http://www.bruceclay.com/blog/archives/2007/12/link_baiting_96.html

http://www.seroundtable.com/archives/004349.html

http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates

Link Building vs. Link Baiting

Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on 3 out of 4 websites you might have the word "canary" when link building but on other websites you have the words "canary article" or "excellent canary article". If you are just starting out I would have 2 out of 3 be the key words and the others be close to the keywords. Of course, if you use a combination of link baiting and link building this is less of an issue.

Here are some articles on the issue of linking building versus link baiting:

http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/

http://www.jimboykin.com/expert-link-building-can-be-fun/

When link building you want to have the websites link to you from webpages at the site that is linking to you that have the highest Google PageRank if they are gracious enough to do so or it makes sense for them to do so to help offer quality and relevant material on a particular webpage of their website (see: http://en.wikipedia.org/wiki/PageRank ). Too see what the Google PageRank for a website is you can install the Google Toolbar to your computer (see: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ).

Various types of websites to get links from:

1. Get links from the top Google ranked websites for your search term or similar search terms

2. Post links at topic related forums.

3. Post links at topic related blogs. Here are some resources for posting at blogs:

Use the search box at http://technorati.com/ to find recent blog postings for various topics.

Here are some additional resources and tips:

http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/5998/

http://blogsearch.google.com/

http://blogsearch.google.co.uk/

Since .edu domain websites carry more weight at the search engines you can do an advanced Google search to find .edu domain blogs that will give you more weight when you post to them.

Here is how you do it:

1. First got to http://www.google.com/

2. Then click on advanced search which is here: http://www.google.com/advanced_search?hl=en

Now supposing you wanted blogs related to atheism at edu domain websites.

You would put the words atheism at Find web pages that have...

all these words: atheism

Then you would put the word blog at one of the three boxes here:

one or more of these words: blog

Now some edu blogs will allow anyone to post to them but some insist that you have a special log on.

Link Popularity Check

http://www.marketleap.com/publinkpop/

New Keyword Tool

http://www.keyworddiscovery.com/