Changes

I realize that the term "link baiting" is rather uncouth sounding and it conjures up that the notion that you are engaging in unpalatable methods to gain web traffic. However, please do not avoid using this powerful technique to gain web traffic merely due to its name. Link baiting is merely creating content that is very useful to people (for example, a medical organization or life insurance company might create a internet longevity calculator with longevity tips) or that challenges people's ideas in such a way that it provokes causes discussion across the internet and linking to your website. There are other methods of link baiting as well. I believe this is an important concept so I have provided multiple links.