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Here is a general article on keywords: http://www.softnik.com/download/kwprimer.pdf
Here are two popular software tools (one of which has both have a free trial membership) to find the long-tail keywords and popular keywords but there are FREE options of this software given below (which are not as full featured as their paid counterparts):
1. Wordtracker has a free trial membership: [http://affiliate.wordtracker.com/r/699/a/157758/l/hp4kv6 Free Trial membership of Wordtracker]
2. [http://www.keyworddiscovery.com/ (may also have free trial membership)Keyword Discovery]
==Other Suggestions==
