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===Blogs===
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If you already have a website and know how to create successful websites as far as how to build them using various software tools (Dreamwweaver, HTML, etc. ) then the above resource will not provide you as much value or may not be for you. However, for the newbie who is not technically adept and does not know how to bring web traffic into a website I think their package can be a good package for some people.
Blogs definitely play a part in terms of getting your website ranked high by the search engines. Hosting your blog on a different domain from your main site is a bad idea. A blog on your domain can attract links, publicity, help make you a trusted site with the search engines, and increase your search rankings. At the same time, if your organization is a non-profit associated with a particular cause I would recommend telling your supporters to have blogs as well and to have these blogs link to your organizations website. If your organization is cause based, some of your supporters probably post on forums and other places on the internet. While posting on key forums has its place, the nice thing about your supporters having their own blogs is that they can have advertisements and products for sale on their own blogs and earn some extra money. And of course, earning extra money may cause them to be more active on the internet. Also, if you have never owned zealous supporters posting in fairly non popular forums or in general forums, this is less productive than a focused blog on a particular subject. Google does look at the topical relevance of a particular site or forum. I created an internet article that gets about 800-1,000 views a day and a handful of topically related blogs definitely helped me reach my top ranking for this article. I have another article that gets about 600-800 views a day and getting the leading blogger of this subject to mention my article definitely helped. Here are fairly new here are some good two books I would recommendfor your supporters:
I hate the whole concept of the Dummies books and with that pet peeve of mine being stated here is a book on blogging for beginners that I recommend as it is highly ranked by Amazon books: [http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0470230177&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr Blogging for Dummies]
