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Here are some articles on the long-tail keyword strategy :
http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php
http://www.doshdosh.com/how-to-target-long-tail-keywords-increase-search-traffic/
http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords/
http://www.marketinghub.info/long-tail-versus-short-tail-keywords/
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The reason why keywords are so important is that the search engines drive a tremendous amount of targeted traffic to a website. If you create an article not using keywords or at least linkbait material (Link bait material is either extremely useful information, extremely interesting material, or very controversial material. I will explain the concept of linkbait material later), you are creating an article for which there is no demand. Creating articles that do not incorporate the principle of keywords or linkbait is often like stocking your car lot with 3 wheel vehicles when very, very, very few people want three wheeled vehicles.
Here is a general article on keywords: http://www.softnik.com/download/kwprimer.pdf
http://www.youtube.com/watch?v=L8EunNaWSPY&feature=related
Here are some articles on the long-tail keyword strategy :
http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php
http://www.doshdosh.com/how-to-target-long-tail-keywords-increase-search-traffic/
http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords/
http://www.marketinghub.info/long-tail-versus-short-tail-keywords/
==Other Important Suggestions==