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Even if you are brand new to the concept of SEO, I highly recommend taking a tour of the website [http://www.seobook.com/4515.html SEO Book] written by the well know search engine optimization expert Aaron Wall and please do not be concerned if you do not understand all the terminology yet because you will learn a lot from this resource I provided. I believe it is important to be familiar with [http://www.seobook.com/4515.html SEO Book] because it will help make you "think like a search engine" which is important if you want to rank high for the search engines. If you have some time now I would recommend taking a quick tour of [http://www.seobook.com/4515.html SEO Book] now and I think you will be impressed with the quality of the material.
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7. Ideally, and I cannot stress this enough, the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. SEO experts call a page which uses the keywords too much as over optimizing a webpage for a keyword. Optimizing a webpage for one word or keyword phrase will bring in the most traffic. However, in commercial applications SEO experts put more than one relevant keyword on page in order to gain a more targeted audience from the search engines. Targeting a webpage causes more sales per visitor. Also, SEO experts put their most important keywords as links on the front page to those articles.
An exception to the Google Keyword principle is linkbait material which will be covered later in this resource. A quick definition of linkbait material is material that is super helpful, VERY interesting, or material which is very controversial or upsetting to some people. For example, I created an article on a very popular subject and by doing good research on a two very relevant but VERY irksome topics to some people which normally people would never do searches on and by incorporating some of this material in my main article with two sub articles that covered these two topics separately it catapulted my ranking for the main subject which is a very popular search. I actually featured a string of very irksome topics with sub articles but I know that the two very irksome topics caused the most consternation. Essentially, what happened is that the bloggers talked about the string of irksome topics due to some people inflating the view counts of the sub articles dealing with the string of irksome topics. My main article got free publicity all over the world because of this. I even came across some fairly well known Russian mentioning my material although I had to have a Russian speaker tell me what he wrote.
