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4. Handle some of the more important objections to a position (for example, pro-life) when it is reasonable to do so. Avoid petty objections. Also  5. If appropriate, make reasonable concessions regarding a position (and again, while providing reasonable rebuttals of objections if possible ) and when writing about a person or movement point out the foibles of people when it is appropriate to do so as it is better they find out about these from the article than from other websites (obviously you do not want to major on the minors and talk about a parking ticket the person received). Gaining readers trust is vitally important and trust has to be earned. The Bible often points out the notable foibles of its main individuals and so should the article you are writing or helping to write.

56. As of November 30, 2007 the company http://www.google.com had about 78% percent of the market share for search engine traffic. (see: http://marketshare.hitslink.com/report.aspx?qprid=4 ). If it is realistic given a cost/benefit analysis, set a goal that you or your team are going to reach the top 3 Google results for a web search because the top 3 Google rankings get the most web traffic. At the very least you or your team want to be in the top 4-7 results. I think an appropriate nickname for the Apostle Paul is the nickname "all out Paul" due to his zeal. You want to have Apostle Paul like fire in your belly when you shoot for top Google rankings.

67. Once you or your team pick an article topic find out what words or phrases people often or fairly often type in Google to search for information on a topic. These words and phrases are called Google keywords. A list of Google keywords is located here: https://adwords.google.com/select/KeywordToolExternal   7. Ideally, and I cannot stress this enough, the article title should be a Google keyword or keywords (phrase). The main keyword or keywords that the article is titled with should be used somewhat liberally throughout the article but it shouldn't be forced so it is very unnatural writing or the article will be penalized. SEO experts call a page which uses the keywords too much as over optimizing a webpage for a keyword.  Commercial websites are very interested in keyword conversion rates. In other words, what is the percentage of people who go to a webpage of a website and wind up purchasing something while at the website.  Here are two articles on keyword conversion rates: http://www.seoxy.com/conversion/How-Keyword-Length-Affects-Conversion-Rates.php http://www.melbourneitdbs.com/news.php?year=2005&month=03   An exception to the Google Keyword principle is linkbait material which will be covered later in this resource. A quick definition of linkbait material is material that is super helpful, VERY interesting, or material which is very controversial or upsetting to some people. For example, I created an article on a very popular subject. I then did some good research on a two very relevant but VERY irksome sub topics which were related to the main topic (keyword). The sub topics were on very relevant matters in terms of their implications but they were on topics very irritating to some people. these sub topic articles were on topics which normally people would rarely if never do searches on and by incorporating some of this material in my main article via two sub articles (linked to the main article) that covered these two sub topics separately, it catapulted my ranking for the main subject which is a very popular search. I actually featured a string of very irksome topics within my main article and had sub articles covering this topics but I know that the two very irksome topics caused the most consternation. Essentially, what happened is that the bloggers talked about the string of irksome topics due to some people inflating the view counts of the sub articles dealing with the string of irksome topics. My main article got free publicity all over the world because of this. I even came across some fairly well known Russian mentioning my material although I had to have a Russian speaker tell me what he wrote.   Earlier, I recommended taking a tour of [http://www.seobook.com/4515.html SEO Book] because it will help you "think like a search engine". Below are two articles that I recommend reading at [http://www.seobook.com/4515.html SEO Book] as far as writing for the search engines:   '''WRITING PAGES FOR SEO''' In the old school SEO you used to use the keywords very often. Now Google uses a more semantic approach. I highly recommend reading this article at : [http://www.seobook.com/archives/001668.shtml Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?]