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You do not want to overuse your keyword(s) or keyword phrase(s) on a webpage although I do give them definite prominence (in the copy and in the section titles. You obviously don't want all of your section titles to have your keyword) but not over prominence. You also want to have semantically related words to your keywords on your webpages as these likely have Google rank boosting power.
Since these are important SEO tools I am going to mention these tools again. Here is some free software that generates semantically related words to your keywords on various pages:
*[http://www.gorank.com/seotools/ontology/index.php?keywords=seo GoRank Semantic word generator]
