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==Purpose of this resource==The following material is being created to provide Christendom with resources on how to spread Christianity more effectively and powerfully on the internet.  ==Average Non-Technical People Creating Websitesto Spread Christianity==

If you have a VERY weak website in terms of ranking high at the the search engines for various searches (commonly called search engine optimization (SEO) then your best tactic to use is the [[User:Theologian/vmresource|tactic of getting more websites to link to you]]which will be explained later. If you have a weak website in terms of web traffic, your best strategy in in regards to building web traffic in most cases is to use a long-tail keyword strategy. The reason why the long-tail keyword strategy is best for a weaker website is that a weaker website has a harder time competing for popular searches. Since a large amount of web web traffic for a search goes to the top 5 to top 7 ranking websites for a search it is therefore better to be a big fish in small less popular search then be a sardine (low ranking site) for a popular search. Only 3% of people ever look beyond the first 30 results of a search engine query.

Now if your website is strong enough you can start going after the more popular searches. How do you know if your website is strong enough? Well if your website is somewhere between weak and strong and cannot decide if you are ready to go after the popular searches, I am willing to do a quick analysis of your website so you can follow the appropriate tactic in terms of pursuing popular keywords or pursuing long-tail keywords. My quick analysis can be part a very small consulting package or a larger one if you wish.

[[NASA]] and [[USGS]] photos

==General Overview About Websites Linking to your website or article==http://www.marketleap.com/help/seo101/linkpopularity.htm ==Viral Buzz and Viral Marketing Links== Free: http://www.copyblogger.com/how-to-get-huge-viral-buzz-for-your-start-up/ http://buzzmarketingfortech.blogspot.com/2007/04/how-to-mine-blogosphere-podcast-with.html http://buzzmarketingfortech.blogspot.com/2007/05/5-rules-of-social-media-optimization.html http://goviral.com/viralradar.php http://www.wilsonweb.com/wmt5/viral-principles.htm http://www.baekdal.com/articles/Branding/viral-marketing-tricks/ http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf http://www.dfj.com/cgi-bin/artman/publish/steve_tim_may97.shtml http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mm_viral http://www.webinknow.com/2008/01/the-new-rules-o.html http://marketing.about.com/od/viralmarketing/Viral_Marketing.htm http://www.tamingthebeast.net/articles/viralmarketing.htm ==Highly Suggest Getting these Non-Free Articles on Linking and Other Important Subject==SEOmoz is a Seattle-based SEO company and it serves as a hub for search marketers worldwide. SEOMOZ provides education, tools, resources and paid services.  I think the most important resource that SEOMOZ provides is their main SEO articles that are designed for beginners. I suggest signing up for the SEOMOZ program for a month and copying their articles which are labeled beginner and essentials articles. The cost for a month's membership is $49. I was able to help solve a very big problem a client of mine had through a small article I found at SEOMOZ.  As far as their tools, I like rank checker which is a free tool. I also like their keyword difficulty tool which is not a free tool. I only used their Juicy link finder tool once but it did give me a excellent lead to a keyword category through one of the links it listed. I don't like their Trifecta tool.  Please read go to this link to go to the SEOMOZ website: *[http://www.pntrs.com/t/Qj1BR0FFPUFFSERHPUNFQg SEOmoz offers professional, step-by-step guides that will teach you strategies and tactics necessary to improve your site's traffic.] =="Link Baiting"== I realize that the term "link baiting" is rather uncouth sounding and it conjures up that the notion that you are engaging in unpalatable methods to gain web traffic. However, please do not avoid using this powerful technique to gain web traffic merely due to its name. Link baiting is merely creating content that is very useful to people (for example, a medical organization or life insurance company might create a internet longevity calculator with longevity tips) or that challenges people's ideas in such a way that it causes discussion across the internet and linking to your website. There are other methods of link baiting as well. I believe this is an important concept so I have provided multiple links. http://www.searchenginejournal.com/link-baiting-effective-link-building/2797/ http://www.problogger.net/archives/2006/09/19/an-introduction-to-linkbaiting/ http://www.jimwestergren.com/link-bait/ http://performancing.com/promotion/links/the-art-of-linkbaiting http://searchenginewatch.com/showPage.html?page=3623287 http://www.lunametrics.com/emarketing/search-engine-optimization/what-is-link-bait.php http://www.bruceclay.com/blog/archives/2007/12/link_baiting_96.html http://www.seroundtable.com/archives/004349.html http://www.seomoz.org/blog/link-ninjas-vs-bait-pirates ==Link Building vs. Link Baiting==Link Building (called link Ninja in a below article) is where you ask other websites to link to you and the advantage is that you can directly ask key websites to link to you. Also, you can control better what anchor text links are from websites linking to you. For example, if you have a canary article you want the hypertext that links to you to have the word canary in it. When link building you want to vary the anchor text to keep the search engines happy. So on some websites you might have the word "canary" when link building but on other websites you have the words "canary article" or "excellent canary article". I am just starting out as far as link building and I am being conservative and just doing a handful of links of high Google PageRank value (please install the Google toolbar here: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ) that are an exact match (for example, canary). If you use a combination of link baiting and link building this should be less of an issue. I plan on learning more about this issue. My guess is that you don't want to have a very compressed time period where you are adding links with anchor text that exactly matches your Google keyword (for example, canary) or the search engines will frown upon this (you don't want to get the search engines mad at you). In addition, I am guessing that perhaps a good rule of thumb is to look at a fair amount of the high search engine ranked websites for a particular keyword and then use [http://www.pjatr.com/t/RD9JQ0dIP0NHSkZJP0NESkJI SEO Spyglass] to see what anchor text percentages are for the websites that link to them and then somewhat mimic these webpages in terms of the anchor text for the websites that link to you so you are not penalized by the search engines. I am guessing that for anchor text that does not match the keyword you are trying to rank high for that you want to have many variations of the anchor text that do not exactly match your keyword. As far as using comparative analysis using [http://www.pjatr.com/t/RD9JQ0dIP0NHSkZJP0NESkJI SEO Spyglass] I suppose that Google could penalize all the top rated websites for a search term but I think this would be unlikely. The issue of anchor text is expanded on in a subsequent section of this webpage which deals with a natural link profile.  Here are some articles on the issue of linking building versus link baiting: http://www.jimboykin.com/link-bait-alone-wont-do-it-you-need-link-ninjas/ http://www.jimboykin.com/expert-link-building-can-be-fun/ When link building you want to have the websites link to you from webpages at the site that is linking to you that have the highest Google PageRank if they are gracious enough to do so or it makes sense for them to do so to help offer quality and relevant material on a particular webpage of their website (see: http://en.wikipedia.org/wiki/PageRank ). Too see what the Google PageRank for a website is you can install the Google Toolbar to your computer (see: http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html ). Various types of websites to get links from: 1. Get links from the top Google ranked websites for your search term or similar search terms 2. Post links at topic related forums. 3. Post links at topic related blogs. Here are some resources for posting at blogs: Use the search box at http://technorati.com/ to find recent blog postings for various topics. Here are some additional resources and tips: http://www.searchenginejournal.com/20-essential-blog-directories-to-submit-your-blog-to/5998/ http://blogsearch.google.com/ http://blogsearch.google.co.uk/  Since .edu domain websites carry more weight at the search engines you can do an advanced Google search to find .edu domain blogs that will give you more weight when you post to them. I would not overdo this and try to put a whole lot of edu blog post in a short time and this will later be explained in the natural link profile section of this resource.  Here is how you do it: 1. First got to http://www.google.com/ 2. Then click on advanced search which is here: http://www.google.com/advanced_search?hl=en Now supposing you wanted blogs related to atheism at edu domain websites.  You would put the words atheism at Find web pages that have... all these words: atheism Then you would put the word blog at one of the three boxes here: one or more of these words: blog Now some edu blogs will allow anyone to post to them but some insist that you have a special log on. ===HTML BLOGS Links VS NON-HTML Blog Links===Some blogs insists that you use HTML coding to put in a link and other blogs won't allow you to use HTML. Often you can use a preview button to test out your post. Here is how you do HTML type links: HTML Let us say you wanted to have the hypertext for the link be the words Jesus is God so when they clicked the words Jesus is God in a sentence it would go to your website. Here is how you would do it using HTML coding: Christian state that <a href="http://www.wikichristianwhoisjesus-really.com/">Jesus is God.</a>  Here is another example which would would the hypertext link "Is Jesus God?" <a href="http://www.whoisjesus-really.com/">Is Jesus God?</a>  Now if a blog does not allow HTML you can simply post the following at a blog: John, I think you raised a good point. And the central issue here is the issue of whether Jesus Christ is God. I think the following resource will be helpful in answering the question of whether or not Jesus is God: http://www.whoisjesus-really.com ==Natural Link Profile==I have not fully investigated the importance of having a natural link profile for a website or wegpage by my educated guess is that this is an important issue. I am also guessing that as time goes on it will become a more important issue. Here are some resources regarding having a natural link profile for a website of webpage: http://yoast.com/click-here-to-read-all-about-a-natural-link-profile/ http://indexedcontent.com/featured/building-a-natural-link-profile/ http://www.jenniferslegg.com/2008/04/28/creating-natural-link-profile/ http://www.imjuk.com/2008/03/natural-vs-unnatural-link-profiles-in-link-development/ http://www.seo-scientist.com/natural-link-building.html ==Links, Search Engines, and Context - Link Reputation==Some of the things that modern search engines measure in relation to your website pages are the following:  1. keyword density/Frequency  2. The type and number of links pointing to your webpage. Keeping in mind the issue of a natural link profile mentioned above another thing that is important is to consider the page reputation of the link that is pointing to your webpage.  Here is are two articles on link reputation which is the reputation of the page that is linking to you: http://www.sitepoint.com/article/whats-your-link-reputation/ and http://www.evancarmichael.com/SEO/1279/Link-Reputation-and-Your-Website.html A key point in these articles is that Google and other search engines look at the context of the page linking to you. In other words, if a webpage having a very high Google PageRank (lots of strong webpages linking to it) links to you may not necessarily help you rank high for the search clams if the webpage focuses on zebras (text on page is regarding zebras and zebra related sites linking to that page). I am guessing if you have lots of high Google PageRank unrelated articles to your webpage that this could cause you to have a unnatural link profile. In addition, all other things remaining equal strong websites that are OLD websites carry more weight than new websites that link to you. Of course, the best possible situation is if you can get a old contextually relevant webpage with a high Google PageRank to link to you (high PageRank very roughly means that lots of webpages link to it and/or several webpages linking to the page that have many webpages linking to it).  Recently, I ranked very high for an extremely competitive search. One of the things I did was create an excellent article and them I emailed or call the owners of the websites or webpages that were in www.dmoz.org for this topic and I got a high percentage of them to link to me. Since www.dmoz.org is highly regarded by the search engines, I believe this is definitely one of the factors that got me to rank high for this search term. I would also recommend contacting related websites that were in http://botw.org/indexand get them to also link to your webpage since this website is also influential in regards to search engine rankings. In addition, one way links are stronger than reciprocal links. So ideally try to get websites to link to you without you linking back to them. What if an authoratative topical webpage refuses to link to you? Well one thing you can do is to use the [http://www.seobook.com/4515-8-3-28.html SE0 Firefox] and [http://www.link-assistant.com/go/?get=seoguy777&app=sg SEO Spyglass] programs to get the key webpages that link to them to link to you. Sometimes these webpages will not link to you. No problem. Get the key webpages that link to them to link to you. Well what if these webpages refuse to link to you? Well I have not carried it out this far yet but you certainly can get the key webpages that link to these webpages to link to you. In other words, aggressively go after the supporting links of your competitors. ==Link Popularity Check==I have found that a good and reliable way to see how many webpages link to your webpage relative to other pages is by using SEO Firefox which is a free program and you can get it here: http://www.seobook.com/4515-8-3-28.html  Here is a website that will tell you how many links your website has: http://www.urltrends.com/  http://www.marketleap.com/publinkpop/ (this website is sort of flaky when it comes to telling you how many links your URL or website has as far as what it shows at any given time. Perhaps this is due to a website being up or down though as the website I was mainly interested in had technical problems when I used this tool. However, it does seem to provide reliable access to the Google and Yahoo links that it does show. For example, it might say your URL only has 257 yahoo links when it actually has 1,202 yahoo links. However, the 257 links it does show will likely be accessible when you click on Yahoo or Google links. One good thing is you can use this tool to see links your competitor has and then get them to link to you. A more reliable checker of how many links a URL has is by using this program: http://www.seoquake.com/ However, it often only shows the number of Google and Yahoo links when you do your first search using a search engine and then on a later search during a internet session it will show zeros for these as far as a search for your article using a search engine. Also, you can click on the number given for the Google or yahoo links and then it will give you the specific links that are listed. Using the "who is" function you can find the telephone number or email for a website administrator and then ask him/her to link to you.php Here is a link for Yahoo explorer to see how many links they have linking to your webpage and just put the URL with the standard http://Userprefix before your website's URL if appropriate:Theologian https://siteexplorer.search.yahoo.com/vmresourcemysites 

21 Tactics to Increase Blog Traffichttp://www.wikichristianseomoz.org/indexblog/21-tactics-to-increase-blog-traffic Search Engine Optimization for Blogs - SEOhttp://www.problogger.net/archives/2005/08/15/search-engine-optimization-for-blogs/ 20 Essential Blog Directories to Submit Your Blog Tohttp://www.searchenginejournal.phpcom/20-essential-blog-directories-to-submit-your-blog-to/5998/User 3 Things To Check Before Submitting Your Post To StumbleUponhttp:Theologian/bloginfo/www.bloggingtips.com/2008/07/05/3-things-to-check-before-submitting-your-post-to-stumbleupon/ Blogging tips (directories are important for SEO if done right, ignore what he states)http://www.thetlog.net/the-blogging-tips-series/ 21 Surefire Tips for a Successful Blog Launchhttp://www.avivadirectory.com/successful-blog-launch/ Bloggers and the Lawhttp://www.avivadirectory.com/blogger-law/ 

==How to Optimize Local Business Organization/Church Profiles for Free Local Directories==