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A great tool to pull Two very helpful free tools for pulling web traffic from your competitors is are [http://www.semrush.com/ SEM Rush] and http://spyfu.com/ which finds which help you discover the keywords your competitor ranks higher for. The SEM Rush website results are not always accurate for these two tools and perhaps it is located [http://www.semrush.com/ HERE]. There is also product called SEO Digger which is free to use although you will get faster results you upgrade to their premium membershipbecause they are lagging indicators. If you want Be sure to find out what keywords/search phrases a competitors website confirm the Google ranks high for at Google and compete with them on those keywords the results you can use a program called SEO Diggerreceive from these websites. You can see how popular those keywords or search phrases are and then decide if you want to compete with them.  Here is These websites also have a free seminar on SEO Digger: http://www.kewego.com/video/iLyROoafYwLT.html Here is the SEO Digger website:http://seodigger.com/ Here is one of the alternatives to SEO Digger pay for results option which has a free version that is will reveal more limited than the paid version: http://spyfukeyword results for your competitors.com/