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Please remember what the famous football coach Vince Lombardi said about his football games. Coach Lombardi said he never lost a football game and that he merely ran out of time sometimes. A nice thing about SEO is that the game doesn't end quickly like a game of football. And once you learn SEO sufficiently, you should be able to hold your Google positions with not a lot of additional effort and merely some maintenance effort that is not very intense at all. Often top rated articles even for competitive searches seem to have inertia in regards to keeping their top rankings for various searches. However, I was recently able to rank #2 for a very competitive social hot button issue as far as a search engine search so even sites with inertia can often be passed with sufficient determination.
==Thinking like a search engine - Easy or Hard? ==
SEO in layman's terms is how to rank high at the search engines for various searches. I do think that SEO is not rocket science and once you learn it sufficiently it can make a very big increase in your web traffic. And of course, hiring an expert in SEO can make a very dramatic increase in your web traffic.
Even if you are brand new to the concept of SEO, I highly recommend taking a tour of the website [http://www.seobook.com/4515.html SEO Book] written by the well know search engine optimization expert Aaron Wall and please do not be concerned if you do not understand all the terminology yet because you will learn a lot from this webpage I provided. I believe it is important to be familiar with [http://www.seobook.com/4515.html SEO Book] because it will help make you "think like a search engine" which is important if you want to rank high for the search engines. Thinking like a search engine is not that difficult to understand once you understand some of the basic concepts. If you have some time now I would recommend taking a quick tour of [http://www.seobook.com/4515.html SEO Book] and I think you will be impressed with the quality of the material. An important principle that Aaron Wall teaches is that the internet is a social medium and that you have to emotionally engage your readers. In other words, bland webmasters often have a more difficult time. Mr. Wall argues that getting web traffic is often a matter of engaging or enraging! Aaron Wall also teaches that if you want long term success on the internet that mere gimics are not enough to rank high for competitive searches.
==How to Optimize Local Organization/Church Profiles for Free Local Directories==
